<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Sonho Grande, por Rodrigo Dantas]]></title><description><![CDATA[Um ensaio sobre criação de riqueza, negócios e felicidade por Rodrigo Dantas]]></description><link>https://www.sonhogrande.com</link><image><url>https://substackcdn.com/image/fetch/$s_!H-bc!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0cfad84f-d4cc-4138-8d59-b8893c0d9c17_1280x1280.png</url><title>Sonho Grande, por Rodrigo Dantas</title><link>https://www.sonhogrande.com</link></image><generator>Substack</generator><lastBuildDate>Sat, 12 Sep 2026 08:52:11 GMT</lastBuildDate><atom:link href="https://www.sonhogrande.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Rodrigo Dantas]]></copyright><language><![CDATA[pt-br]]></language><webMaster><![CDATA[sonhogrande@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[sonhogrande@substack.com]]></itunes:email><itunes:name><![CDATA[Rodrigo Dantas]]></itunes:name></itunes:owner><itunes:author><![CDATA[Rodrigo Dantas]]></itunes:author><googleplay:owner><![CDATA[sonhogrande@substack.com]]></googleplay:owner><googleplay:email><![CDATA[sonhogrande@substack.com]]></googleplay:email><googleplay:author><![CDATA[Rodrigo Dantas]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Carne, vinho e fazenda]]></title><description><![CDATA[Um dia comendo carne e bebendo vinho de qualidade com a BeefHunters]]></description><link>https://www.sonhogrande.com/p/vida-simples-na-fazenda</link><guid isPermaLink="false">https://www.sonhogrande.com/p/vida-simples-na-fazenda</guid><dc:creator><![CDATA[Rodrigo Dantas]]></dc:creator><pubDate>Wed, 09 Sep 2026 20:59:46 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!3ezV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb2695018-6960-4278-a36c-4cf1a84dccaa_1365x1970.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Vida simples.</p><p>Documentei no meu Instagram (<a href="https://www.instagram.com/dantasrodrigo/">@dantasrodrigo</a>), um dia com o time da BeefHunters e Agro &amp; Brasa na Su&#237;&#231;a Brasileira (interior de SP).</p><p>O Brasil al&#233;m de um dos maiores produtores de prote&#237;na animal do mundo, tamb&#233;m permite acessar carnes e produtores &#250;nicos. O pessoal da BeefHunters me convidou e sintetizei tudo isso num v&#237;deo &#250;nico. </p><p>Provavelmente, esse foi o melhor churrasco que comi na vida.</p><div class="instagram-embed-wrap" data-attrs="{&quot;instagram_id&quot;:&quot;DcyG1mAh_t6&quot;,&quot;title&quot;:&quot;Instagram&quot;,&quot;author_name&quot;:&quot;&quot;,&quot;thumbnail_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-snapshot-DcyG1mAh_t6.jpg&quot;,&quot;like_count&quot;:null,&quot;comment_count&quot;:null,&quot;profile_pic_url&quot;:null,&quot;follower_count&quot;:null,&quot;timestamp&quot;:null,&quot;belowTheFold&quot;:false}" data-component-name="InstagramToDOM"></div><div><hr></div><p><strong>Oferecimento da news:</strong> <a href="https://malga.io/?utm_source=sonhogrande&amp;utm_medium=news&amp;utm_campaign=sonhogrande-malga">Malga, infraestrutura de pagamentos</a></p><div><hr></div><h4>Sobre a experi&#234;ncia</h4><ul><li><p><em><strong>Apoio com os Vinhos</strong>: <a href="https://www.instagram.com/vinicolalorigine/">L&#8217;Origine</a> e <a href="https://www.instagram.com/vinicolaguaspari/">Guaspari</a> - Esp&#237;rito Santo do Pinhal (SP)</em></p></li><li><p><em><strong>Experi&#234;ncia:</strong> <a href="https://www.instagram.com/brasaeagro/">Agro Brasa / Beef Hunters</a></em></p></li><li><p><em>Cidade: Santa Rita do Passa Quatro - SP, Fazenda S&#227;o Valentim.</em></p></li></ul><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!3ezV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb2695018-6960-4278-a36c-4cf1a84dccaa_1365x1970.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" 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class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p>]]></content:encoded></item><item><title><![CDATA[IA para fundadores: não tá rolando?]]></title><description><![CDATA[Utopia as a service]]></description><link>https://www.sonhogrande.com/p/ia-para-fundadores-nao-ta-rolando</link><guid isPermaLink="false">https://www.sonhogrande.com/p/ia-para-fundadores-nao-ta-rolando</guid><dc:creator><![CDATA[Rodrigo Dantas]]></dc:creator><pubDate>Mon, 07 Sep 2026 23:21:49 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!UET1!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F26f3fdf8-ca2a-49a1-8b22-f417760fee76_984x553.avif" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Recentemente, enviei algumas mensagens para fundadores com quem tenho intimidade, com uma pergunta simples:</p><p><strong>- A IA na sua empresa j&#225; &#233; uma ferramenta para trazer mais clientes?</strong></p><p>Quase 100% desses empreendedores responderam que as tarefas de desenvolvimento de software est&#227;o mais r&#225;pidas e que algumas entregas est&#227;o melhores, inclusive. Mas isso ainda n&#227;o &#233; uma ferramenta que eles consigam mensurar em termos de melhora na receita, tampouco algo que j&#225; consigam usar para trazer mais clientes.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!UET1!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F26f3fdf8-ca2a-49a1-8b22-f417760fee76_984x553.avif" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!UET1!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F26f3fdf8-ca2a-49a1-8b22-f417760fee76_984x553.avif 424w, https://substackcdn.com/image/fetch/$s_!UET1!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F26f3fdf8-ca2a-49a1-8b22-f417760fee76_984x553.avif 848w, https://substackcdn.com/image/fetch/$s_!UET1!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F26f3fdf8-ca2a-49a1-8b22-f417760fee76_984x553.avif 1272w, https://substackcdn.com/image/fetch/$s_!UET1!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F26f3fdf8-ca2a-49a1-8b22-f417760fee76_984x553.avif 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!UET1!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F26f3fdf8-ca2a-49a1-8b22-f417760fee76_984x553.avif" width="984" height="553" 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srcset="https://substackcdn.com/image/fetch/$s_!UET1!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F26f3fdf8-ca2a-49a1-8b22-f417760fee76_984x553.avif 424w, https://substackcdn.com/image/fetch/$s_!UET1!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F26f3fdf8-ca2a-49a1-8b22-f417760fee76_984x553.avif 848w, https://substackcdn.com/image/fetch/$s_!UET1!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F26f3fdf8-ca2a-49a1-8b22-f417760fee76_984x553.avif 1272w, https://substackcdn.com/image/fetch/$s_!UET1!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F26f3fdf8-ca2a-49a1-8b22-f417760fee76_984x553.avif 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>O n&#250;mero de empreendedores que consultei foi pequeno, algumas dezenas, por&#233;m a temperatura &#233; que eles ainda n&#227;o conseguiram sentir, na &#8220;&#250;ltima linha&#8221;, que o uso de IAs foi respons&#225;vel por aumentar a receita.</p><p>Alguns &#8212; tr&#234;s deles &#8212; afirmaram que est&#227;o conseguindo reduzir custos de ferramentas contratadas para fazer a parte operacional, em sua maioria SaaS de gest&#227;o, o que j&#225; &#233; um bom caminho.</p><p>Um deles, fundador de uma empresa com mais de R$ 100 milh&#245;es de receita, citou que j&#225; est&#225; lidando com a quest&#227;o de medir produtividade de uma forma diferente, especialmente nos times de engenharia:</p><blockquote><p><strong>&#8220;Agora sabemos que o desenvolvedor trabalha menos no c&#243;digo, trabalha menos horas por dia, at&#233; menos do que os contratos exigem. Os bons est&#227;o, de fato, trabalhando menos&#8230; o que n&#227;o &#233; uma m&#233;trica ruim, j&#225; que as entregas continuam acontecendo.&#8221;</strong></p></blockquote><p>A grande maioria dos fundadores com quem converso diariamente est&#225; usando IAs pessoalmente para atacar custos de ferramentas, fazer an&#225;lises de dados &#8212; financeiro, vendas etc. &#8212; e tentar reduzir <em>headcount</em>.</p><p>H&#225; algum tempo, grandes empresas v&#234;m enfrentando um desafio interno que tende a ficar cada vez maior: fazer a gest&#227;o dos tokens e, principalmente, dos altos custos gerados pelo uso de IA pelas suas equipes. Afinal, algu&#233;m precisa pagar essa conta do investimento que empresas como Anthropic, OpenAI e outras receberam.</p><p><strong>Qual &#233; a sua experi&#234;ncia nisso?</strong> Recomendo <a href="https://tomtunguz.com/openai-research-acceleration-agentic-productivity/">ler o artigo do Tomasz Tunguz</a> sobre produtividade e IA. </p><div><hr></div><p><strong><mark data-color="#ffff00" style="background-color: rgb(255, 255, 0); color: rgb(0, 0, 0);">Oferecimento dessa news:</mark></strong> <a href="https://www.wally.com.ai/">Wally AI</a>, a IA do RH</p>]]></content:encoded></item><item><title><![CDATA[O dinheiro e a estranha ideia de que nunca é suficiente]]></title><description><![CDATA[Um exerc&#237;cio sobre riqueza, felicidade e tempo de qualidade]]></description><link>https://www.sonhogrande.com/p/o-dinheiro-e-a-estranha-ideia-de</link><guid isPermaLink="false">https://www.sonhogrande.com/p/o-dinheiro-e-a-estranha-ideia-de</guid><dc:creator><![CDATA[Rodrigo Dantas]]></dc:creator><pubDate>Wed, 26 Aug 2026 17:06:40 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!gJ5t!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa740b012-e1c8-4d11-8f61-9711ca5708c2_1652x1292.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>H&#225; uma idade da vida em que a gente descobre que dinheiro &#233; uma coisa curiosa.</p><p>Quando n&#227;o temos, ele parece ser a resposta para quase tudo. Imaginamos que, com mais dinheiro, teremos mais liberdade, mais tranquilidade, mais tempo. Que a casa ser&#225; melhor, as viagens ser&#227;o melhores, a comida ser&#225; melhor, os problemas ser&#227;o menores. E, em alguma medida, &#233; verdade.</p><p>Dinheiro compra conforto. Compra seguran&#231;a. Compra tempo. Compra escolhas. &#192;s vezes, compra at&#233; a dist&#226;ncia necess&#225;ria de pessoas e situa&#231;&#245;es das quais gostar&#237;amos de nos afastar. Mas existe um momento &#8212; dif&#237;cil de perceber &#8212; em que ele come&#231;a a perder esse poder.</p><p>Depois de uma casa boa, um carro bom, comida na mesa e algum dinheiro guardado, a vida n&#227;o necessariamente melhora porque o n&#250;mero na conta aumentou.</p><h3>Abra&#231;os, caf&#233;s e vinhos</h3><p>Esse artigo aqui &#233; um ensaio que escrevo, depois de uma conversa que tive com um amigo de longa data, que viu <strong><a href="https://www.instagram.com/reels/DcRlISThM4_/">esse meu v&#237;deo</a>.</strong> Talvez possa parecer arrogante, do meu ponto de vista e privil&#233;gio, mas &#233; isso que saiu.</p><p>Voc&#234; pode ter dois milh&#245;es ou vinte. O sol continua nascendo da mesma maneira. Uma garrafa de vinho n&#227;o se torna dez vezes melhor porque custou dez vezes mais. Um caf&#233; tomado sem pressa continua sendo apenas um caf&#233;. Um abra&#231;o n&#227;o fica mais apertado porque quem abra&#231;a tem dinheiro.</p><p>E uma conversa que importa n&#227;o melhora porque algu&#233;m tem mais patrim&#244;nio.</p><p>Recentemente, tive uma conversa muito franca com amigos altamente bem sucedidos e n&#227;o tive surpresa sobre a vis&#227;o da maioria: dinheiro resolve uma boa parte da vida, dos sonhos a serem realizados, mas na pr&#225;tica, alguns deles disseram que, depois de conquistar uma situa&#231;&#227;o financeira confort&#225;vel, a maior conquista passa a ser a liberdade de escolha. <em>Dinheiro na pr&#225;tica compra tempo.</em></p><p>Um deles me enviou uma mensagem que dizia uma coisa bastante inc&#244;moda. A provoca&#231;&#227;o era simples: <strong>&#8220;depois de alguns milh&#245;es, uma casa quitada e um carro bom, qual &#233; exatamente a diferen&#231;a entre a sua vida e a de Jeff Bezos, que &#233; 30 anos mais velho do que voc&#234;?&#8221;</strong></p><p>N&#227;o estou dizendo que sejam vidas iguais. Obviamente n&#227;o s&#227;o. Mas existe uma coisa brutalmente democr&#225;tica na exist&#234;ncia: o tempo que temos &#233; limitado.</p><p>Pessoas saud&#225;veis, com uma longa vida pela frente, s&#227;o infinitamente mais ricas do que pessoas com menos tempo e com menos sa&#250;de.</p><p>Voc&#234; pode ter dois milh&#245;es. Pode ter vinte. Pode ter duzentos milh&#245;es. Ainda assim, continua tendo um n&#250;mero limitado de manh&#227;s, consegue ver apenas um p&#244;r do sol por dia... Nenhuma fortuna consegue negociar essa limita&#231;&#227;o.</p><p>&#201; uma ideia quase ofensiva para quem passou a vida acumulando patrim&#244;nio. Porque dinheiro &#233; mensur&#225;vel. Tempo n&#227;o. Dinheiro pode ser comparado. Tempo n&#227;o.</p><p>Voc&#234; sabe exatamente quanto tem na sua conta.</p><p>Mas n&#227;o sabe quantos caf&#233;s ainda vai tomar com algu&#233;m que ama. N&#227;o sabe quantos &#8220;Natais&#8221; ainda ter&#225; com seus pais. N&#227;o sabe quantas viagens ainda far&#225;. N&#227;o sabe qual ser&#225; o &#250;ltimo almo&#231;o.</p><p>E talvez seja justamente por isso que a gente tenha tanta dificuldade de compreender o verdadeiro valor das coisas. N&#243;s fomos ensinados a medir quase tudo.</p><p>Em tempos de redes sociais vomitando na sua cara: &#8220;ven&#231;a, acumule, ostente, n&#227;o durma, n&#227;o seja bom com as pessoas, encontre atalhos&#8221; e etc., fica ainda mais dif&#237;cil para a maioria das pessoas entender o valor das coisas. </p><p>Para a maioria das pessoas, o algoritmo trabalha dilacerando a vis&#227;o sobre as coisas que realmente importam. Tudo &#233; distorcido: sucesso, paz, felicidade&#8230;</p><p>Essa mentalidade autodestrutiva, transforma a vida em uma esp&#233;cie de planilha. E o problema das planilhas &#233; que elas n&#227;o sabem medir o que realmente importa. Elas n&#227;o sabem quanto vale uma manh&#227; em que voc&#234; acordou sem nenhuma obriga&#231;&#227;o. N&#227;o sabem o pre&#231;o de uma tarde com os filhos. N&#227;o registram a &#250;ltima conversa que tivemos com algu&#233;m que j&#225; n&#227;o est&#225; aqui. N&#227;o conseguem calcular o valor de um amigo que apareceu quando ningu&#233;m mais apareceu.</p><p>N&#227;o existe uma c&#233;lula no Excel para colocar o sil&#234;ncio de uma casa no interior, o cheiro de caf&#233; pela manh&#227; ou aquela sensa&#231;&#227;o rara de perceber que, por alguns minutos, voc&#234; n&#227;o gostaria de estar em nenhum outro lugar do mundo.</p><p>Talvez a riqueza seja justamente aquilo que n&#227;o conseguimos contabilizar. E talvez o maior paradoxo do dinheiro seja este: <strong>passamos a primeira metade da vida tentando comprar liberdade e, muitas vezes, usamos a liberdade que conquistamos para continuar trabalhando.</strong></p><p>Mais uma empresa.</p><p>Mais uma aquisi&#231;&#227;o.</p><p>Mais um investimento.</p><p>Mais um carro.</p><p>Mais uma meta.</p><p>Mais um milh&#227;o.</p><p>S&#243; mais um.</p><p>O problema do &#8220;s&#243; mais um&#8221; &#233; que ele n&#227;o termina. Sempre existe algu&#233;m com mais. E sempre haver&#225;. Se voc&#234; tem um milh&#227;o, haver&#225; algu&#233;m com dez. Se tem dez, algu&#233;m ter&#225; cem. Se tem cem, haver&#225; algu&#233;m que tem bilh&#245;es.</p><p>A compara&#231;&#227;o &#233; uma corrida para um lugar onde ningu&#233;m chega.</p><p>E existe algo ainda mais perverso nessa corrida: enquanto olhamos para quem est&#225; &#224; nossa frente, n&#227;o percebemos que estamos deixando para tr&#225;s a &#250;nica coisa que n&#227;o pode ser recuperada.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!gJ5t!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa740b012-e1c8-4d11-8f61-9711ca5708c2_1652x1292.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" 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src="https://substackcdn.com/image/fetch/$s_!gJ5t!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa740b012-e1c8-4d11-8f61-9711ca5708c2_1652x1292.png" width="1456" height="1139" 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class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Foto: Pedro Galhardo</figcaption></figure></div><h3><strong>O tempo</strong></h3><p>&#192;s vezes sou impelido a dizer n&#227;o para muitos convites atualmente. Quem tem meu tempo hoje em dia tem uma fra&#231;&#227;o da minha vida.</p><p>Dinheiro pode voltar. Tempo n&#227;o. Voc&#234; pode perder uma fortuna e reconstru&#237;-la. Pode vender uma empresa, come&#231;ar outra, errar, tentar de novo.</p><p>Mas ningu&#233;m consegue recomprar um ano. N&#227;o existe mercado secund&#225;rio para a inf&#226;ncia dos nossos filhos. N&#227;o existe investimento capaz de devolver uma pessoa que morreu. N&#227;o existe patrim&#244;nio que compre uma conversa que voc&#234; adiou demais. Talvez por isso a pergunta mais importante n&#227;o seja quanto dinheiro precisamos ter e sim: <strong>&#8220;quanto da nossa vida estamos dispostos a gastar para ter mais dinheiro?&#8221;</strong></p><p>Essa pergunta muda completamente a conta. Porque, no fim, dinheiro n&#227;o &#233; riqueza. &#201; uma ferramenta para chegar at&#233; ela. E talvez a verdadeira riqueza seja poder escolher onde colocar as horas que nos restam. Poder trabalhar porque queremos, e n&#227;o porque precisamos.</p><p>Poder dizer n&#227;o.</p><p>Poder ficar.</p><p>Poder ir.</p><p>Poder estar presente.</p><p>Poder tomar um caf&#233; numa ter&#231;a-feira &#224; tarde e n&#227;o sentir culpa por isso. Ou pegar o carro e dirigir interior adentro sem roteiro. Poder olhar para a pr&#243;pria vida e, por alguns instantes, n&#227;o desejar que ela fosse diferente. Parar um dia qualquer para ler um livro na semana&#8230;Talvez exista um ponto em que acumular mais deixe de ser enriquecimento e passe a ser apenas adiamento.</p><p><strong>Adiamento da vida.</strong></p><p>E essa talvez seja a parte mais provocativa de todas. Porque ningu&#233;m acorda de manh&#227; pensando: &#8220;hoje vou desperdi&#231;ar minha vida.&#8221;</p><p>A gente simplesmente aceita uma reuni&#227;o. Aceita mais uma viagem de trabalho. Aceita mais uma meta. Aceita mais uma d&#233;cada. Sempre acreditando que a vida de verdade come&#231;a depois.</p><p>Depois do pr&#243;ximo milh&#227;o.</p><p>Depois da pr&#243;xima empresa.</p><p>Depois da pr&#243;xima venda.</p><p>Depois que tudo estiver resolvido.</p><p>S&#243; que existe uma not&#237;cia ruim: <strong>nunca estar&#225; tudo resolvido.</strong></p><p>Sempre haver&#225; alguma coisa para fazer. Algum problema para resolver. Algum dinheiro para ganhar. Alguma meta para alcan&#231;ar. E enquanto isso, o rel&#243;gio continua trabalhando. Talvez &#8220;suficiente&#8221; n&#227;o seja um n&#250;mero. Talvez seja uma decis&#227;o.</p><p>A decis&#227;o de que, em algum momento, voc&#234; j&#225; tem o bastante para come&#231;ar a gastar a &#250;nica fortuna que n&#227;o pode ser reposta. Seu tempo.</p><p>Porque, no final, n&#227;o vamos lembrar do saldo da conta. Vamos lembrar das manh&#227;s.</p><p>Das viagens.</p><p>Das pessoas.</p><p>Dos almo&#231;os demorados.</p><p>Das conversas.</p><p>Dos lugares onde fomos felizes sem perceber que est&#225;vamos sendo felizes.</p><p>Para citar uma experi&#234;ncia pessoal: j&#225; fui mais feliz num churrasco com familiares em volta de uma churrasqueira de blocos improvisada no ch&#227;o, com recursos escassos, do que jantando em restaurantes Michelin&#174;. </p><p>E talvez essa seja a grande riqueza que passamos a vida inteira procurando sem saber: ter tempo para perceber que a vida j&#225; estava acontecendo. O dinheiro conta. O tempo desconta.</p><p>Recomendo que fa&#231;am mais amigos, que fa&#231;am mais amor, que encontrem uma atividade f&#237;sica recorrente e que durmam melhor.</p><div><hr></div><p><strong>Recomenda&#231;&#245;es</strong></p><p><em><a href="https://link.amazon/B0dahmJPr">Morra sem nada</a> - recomenda&#231;&#227;o de livro;</em></p><p><em><a href="https://open.spotify.com/episode/53Dnl0qv3hX83l0iBr4hPt?si=SGshZtvlQy-_pDuUyzj7Wg">Podcast do Teco Medina</a> - "Quanto dinheiro &#233; preciso para ficar rico"?</em></p><p><em><a href="https://www.reddit.com/r/fatFIRE/">Perfil fatFire</a> no Reddit. </em></p><p></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.sonhogrande.com/p/o-dinheiro-e-a-estranha-ideia-de?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Compartilhar&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.sonhogrande.com/p/o-dinheiro-e-a-estranha-ideia-de?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Compartilhar</span></a></p><p></p><p></p><p></p><p></p>]]></content:encoded></item><item><title><![CDATA[No ar: Quatro Histórias, um documentário.]]></title><description><![CDATA[Sliced, Casa Irene, Kiro e Vasco Vasconcellos]]></description><link>https://www.sonhogrande.com/p/no-ar-quatro-historias-um-documentario</link><guid isPermaLink="false">https://www.sonhogrande.com/p/no-ar-quatro-historias-um-documentario</guid><dc:creator><![CDATA[Rodrigo Dantas]]></dc:creator><pubDate>Fri, 21 Aug 2026 11:05:49 GMT</pubDate><enclosure url="https://substackcdn.com/image/youtube/w_728,c_limit/3kI7G0BPAcs" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>T&#225; no ar o document&#225;rio <a href="https://youtu.be/3kI7G0BPAcs?si=jO1kdAeXkFGyhaZb">Quatro Hist&#243;rias</a>.</p><p>Esse &#233; um projeto independente sobre pessoas que empreendem fora dos holofotes das revistas de empreendedorismo <em>(sic)</em>.</p><p>Esse filme nasceu para contar hist&#243;rias reais de quem tenta, a cada dia, mudar um pouco o Brasil. Selecionei cada uma dessas hist&#243;rias de pessoas que eu realmente admiro.</p><p>Assiste porque deu uma trabalheira danada :)</p><div id="youtube2-3kI7G0BPAcs" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;3kI7G0BPAcs&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/3kI7G0BPAcs?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><h3><strong><span>AS QUATRO HIST&#211;RIAS</span></strong></h3><p><span><br>1. Profiss&#227;o Padeiro (Sliced);<br>2. A Casa das Mulheres (Casa Irene);<br>3. Da Fazenda para a Mesa (Kiro);<br>4. O Alfaiate das Estrelas (Vasco Vasconcellos).</span></p><p>Se curtir, recomende!</p><p>RD</p><div><hr></div><p><em><strong>Realiza&#231;&#227;o</strong>: <a href="https://www.instagram.com/torinzanette/">Tz Produ&#231;&#245;es</a>, Sonho Grande e <a href="http://(https://www.instagram.com/quintaldoparquesp/">Quintal do Parque</a>.</em></p><div><hr></div><h4><strong>Oferecimento dessa news: </strong></h4><ul><li><p><strong>Kiro</strong> - <a href="https://bebakiro.com/?utm_source=sonhogrande&amp;utm_medium=news&amp;utm_campaign=sonhogrande-kiro&amp;utm_id=sg">bebakiro.com</a> <em>(desconto usando o cupom dantas16)</em></p></li><li><p><strong>Malga</strong> - <a href="https://malga.io/?utm_source=sonhogrande&amp;utm_medium=news&amp;utm_campaign=sonhogrande-malga">malga.io</a> <em>(infraestrutura de pagamentos)</em></p><p></p></li></ul>]]></content:encoded></item><item><title><![CDATA[Quatro Histórias e um Novo Nome]]></title><description><![CDATA[Document&#225;rio sobre 4 hist&#243;rias de empreendedores reais]]></description><link>https://www.sonhogrande.com/p/quatro-historias-e-um-novo-nome</link><guid isPermaLink="false">https://www.sonhogrande.com/p/quatro-historias-e-um-novo-nome</guid><dc:creator><![CDATA[Rodrigo Dantas]]></dc:creator><pubDate>Sat, 15 Aug 2026 16:54:04 GMT</pubDate><enclosure url="https://substackcdn.com/image/youtube/w_728,c_limit/MXfON7mQGrE" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>O The Next Brazil agora &#233; Sonho Grande. Fiz um <a href="https://www.sonhogrande.com/p/the-next-brazil-agora-e-sonho-grande">pequeno post aqui</a>, explicando melhor&#8230;</p><p>Decidi rebatizar essa newsletter, para encaixar melhor minhas reflex&#245;es sobre dinheiro, felicidade e filosofia de vida. Feito esse pequeno an&#250;ncio, <strong>aproveito para fazer um convite especial. </strong></p><h4><strong>Teaser: Quatro Hist&#243;rias.</strong></h4><p>H&#225; alguns meses ajudei a produ&#231;&#227;o de um document&#225;rio independente que conta quatro hist&#243;rias de empreendedores que conhe&#231;o pessoalmente e que admiro de verdade.</p><p>O document&#225;rio vai ser lan&#231;ado nos pr&#243;ximos dias no <a href="https://www.youtube.com/@canalsonhogrande?sub_confirmation=1">canal Sonho Grande</a> - <a href="https://www.youtube.com/@canalsonhogrande?sub_confirmation=1">clica aqui</a> para receber em primeira m&#227;o. </p><p>Nesse teaser tem um <em>spoiler</em> sobre quais empresas escolhemos.</p><div id="youtube2-MXfON7mQGrE" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;MXfON7mQGrE&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/MXfON7mQGrE?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p><em>PS: Se voc&#234; acha que algu&#233;m possa se interessar por esse document&#225;rio, encaminha esse email :)</em></p>]]></content:encoded></item><item><title><![CDATA[The Next Brazil agora é Sonho Grande]]></title><description><![CDATA[Uma mudan&#231;a apenas no nome]]></description><link>https://www.sonhogrande.com/p/the-next-brazil-agora-e-sonho-grande</link><guid isPermaLink="false">https://www.sonhogrande.com/p/the-next-brazil-agora-e-sonho-grande</guid><dc:creator><![CDATA[Rodrigo Dantas]]></dc:creator><pubDate>Wed, 29 Jul 2026 19:32:40 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!H-bc!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0cfad84f-d4cc-4138-8d59-b8893c0d9c17_1280x1280.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Recentemente, percebi que a ideia original desse blog/substack se encontrou um pouco mais, pelo menos no conte&#250;do que venho pensando em publicar e, na ideia de ajudar pessoas com provoca&#231;&#245;es reais sobre empreender, cria&#231;&#227;o de riqueza e felicidade.</p><p>Desde 2010, eu tenho um dom&#237;nio que estava parado: sonhogrande.com - comprei ele antes mesmo do hype <a href="https://link.amazon/B01L7xGM0">do livro best-seller dos 3Gs</a>&#8230;</p><p>Escrito isso, resolvi agora, usar esse dom&#237;nio e mudar um pouquinho esse canal aqui, que &#224; partir de agora &#233; <strong>Sonho Grande</strong>.</p><p></p>]]></content:encoded></item><item><title><![CDATA[IDwall vendida por mais de R$450 milhões!]]></title><description><![CDATA[Um ensaio sobre investimento anjo e assistir o cap&#237;tulo final. (Valor apurado de fontes)]]></description><link>https://www.sonhogrande.com/p/idwall-vendida-por-mais-de-r450-milhoes</link><guid isPermaLink="false">https://www.sonhogrande.com/p/idwall-vendida-por-mais-de-r450-milhoes</guid><dc:creator><![CDATA[Rodrigo Dantas]]></dc:creator><pubDate>Wed, 01 Jul 2026 18:40:56 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!v1Dp!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3116fc86-123a-4109-a632-0bcfc98b6a4f_1212x909.webp" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Eu investi na <a href="http://idwall.com">IDwall</a> em 2016 e fui um dos primeiros investidores juntamente com o Paulo Silveira (Alura) e Bruno Yoshimura (<a href="https://www.onevc.vc/">OneVC</a>) e recentemente, a empresa foi vendida por mais de R$450 milh&#245;es.</p><p>Foi meu primeiro investimento anjo.</p><p>L&#225; atr&#225;s, o Lincoln, o Rapha e o Renan (co-fundadores dessa empresa) eram muito jovens e tinham apenas um esbo&#231;o do prot&#243;tipo que iriam desenvolver para um aplicativo. Eles prometiam fazer uma solu&#231;&#227;o de faceID para atender a nova gera&#231;&#227;o de brasileiros digitais. Inclusive, seria essa a primeira tecnologia para cadastros digitais de apps, bancos digitais, marketplaces e afins.</p><p>Se voc&#234; abre uma conta digital via celular hoje em dia, voc&#234; deveria agradecer &#224; IDwall. Conto mais.</p><h3>Sobre beber &#225;gua limpa e paran&#243;ias de fundadores</h3><p>A IDwall foi a primeira empresa a desenvolver essa tecnologia e mudou o Brasil. Hoje, quando colocamos a face num <em>app</em> de banco para confirmar uma transa&#231;&#227;o ou para abrir uma conta, parece algo trivial&#8230; mas em 2016 n&#227;o era. </p><p>Dez anos atr&#225;s, abrir uma conta digital sem ir &#224; ag&#234;ncia ainda era exce&#231;&#227;o. Validar a identidade de algu&#233;m remotamente era um problema t&#233;cnico enorme. A IDwall ajudou a criar a infraestrutura que permitiu que os primeiros bancos digitais, fintechs e marketplaces nascessem e escalassem com seguran&#231;a.</p><p><strong>A IDwall mudou tudo.</strong></p><p><mark data-color="#00ffff" style="background-color: rgb(0, 255, 255); color: rgb(0, 0, 0);">Empresas brasileiras acabam usando muita tecnologia &#8220;gringa&#8221; e ter um case desses, </mark><em><mark data-color="#00ffff" style="background-color: rgb(0, 255, 255); color: rgb(0, 0, 0);">deeptech</mark></em><mark data-color="#00ffff" style="background-color: rgb(0, 255, 255); color: rgb(0, 0, 0);"> mesmo, sendo feito aqui no pa&#237;s e exportando tecnologia para fora, &#233; algo para se admirar. &#201; raro.</mark></p><p>Mas os pioneiros sempre acabam pagando mais pela inova&#231;&#227;o, gastam mais tempo, dinheiro e "saliva&#8221; para evangelizar o mercado. Mas, alguns deles tamb&#233;m bebem &#225;gua limpa.</p><p>N&#227;o tenho como elencar o tanto de porrada que a IDwall levou do mercado, por ser a primeira a colocar essa tecnologia no Brasil.</p><p>Um monte de empresas entrou nesse setor, algumas "pivotaram&#8221; seu neg&#243;cio, dezenas sumiram e vi alguns "<em>copycats</em>&#8221; tentarem ganhar vantagem, com solu&#231;&#245;es muito parecidas ou com uma quantidade de capital maior. </p><p>Para mim, um neg&#243;cio de alto impacto tem tr&#234;s coisas inegoci&#225;veis: </p><ul><li><p>seguran&#231;a;</p></li><li><p>obsess&#227;o pelo cliente;</p></li><li><p>a cultura da empresa.</p></li></ul><p>Raramente vi uma empresa se dedicar tanto a desenvolver um produto t&#227;o robusto e com tanto foco no cliente. Aprendi bastante com essa vis&#227;o dos fundadores e <strong><mark data-color="#00ffff" style="background-color: rgb(0, 255, 255); color: rgb(0, 0, 0);">tive muita sorte (mas muita mesmo) em estar entre os primeiros investidores</mark></strong><mark data-color="#00ffff" style="background-color: rgb(0, 255, 255); color: rgb(0, 0, 0);">.</mark> O Lincoln, inclusive, me ajudou a ter uma vis&#227;o de produto mais s&#243;lida, sobre a minha empresa &#224; &#233;poca. </p><p>Inclusive levei a IDwall para a Locaweb, quando eu estava por l&#225;.</p><p>Um dos maiores aprendizados sobre inova&#231;&#227;o que tive tem a ver com esse investimento. Fundadores "paranoicos&#8221; com o produto, frios na tomada de decis&#227;o e que antecipam movimentos de mercado, s&#227;o imbat&#237;veis. &#201; quase uma profecia autorrealiz&#225;vel mesmo: </p><blockquote><p><strong>&#8220;Fundadores que chegam um passo antes de necessidade de mercado e que tenham paci&#234;ncia acabam sendo premiados pelo mercado".</strong></p></blockquote><p>Mas sem romantizar, &#233; raro encontrar empreendedores assim.</p><h4><strong>Last dance a sorte que todos precisam</strong></h4><p>H&#225; dois anos, numa rodada S&#233;rie C, fundos compraram uma parte dos investidores anjos e eu vendi minha maior participa&#231;&#227;o, mas aconteceu algo muito inusitado: <strong>o Lincoln pediu para eu continuar com uma participa&#231;&#227;o e ficar at&#233; o final dessa jornada</strong>, que se encerra agora, com a venda para a Serasa.</p><p>H&#225; cerca de <a href="https://startups.com.br/negocios/serasa-compra-idwall-de-solucoes-antifraude-por-r-450m/">45 dias come&#231;aram a circular not&#237;cias sobre a Serasa comprar a IDwall</a> e algumas pessoas me procuraram para eu comentar. N&#227;o podia citar nada porque o CADE ainda precisava aprovar a opera&#231;&#227;o. Esse texto &#233; um pouco para isso&#8230; agora podemos falar.</p><p>Esse pequeno relato, sobre investimento anjo, pessoas extraordin&#225;rias e pioneirismo &#233; s&#243; para reafirmar que o mercado sempre acaba premiando os paranoicos. Especialmente aqueles que chegam antes.</p><p>A venda da IDwall, &#233; uma das transa&#231;&#245;es mais importantes para o nosso ecossistema de tecnologia e refor&#231;a que tem coisa grande para se fazer no Brasil.</p><div><hr></div><h5><strong>Outros artigos sobre:</strong></h5><p><strong><a href="https://startups.com.br/negocios/serasa-compra-idwall-de-solucoes-antifraude-por-r-450m/">IDwall faz acordo com Serasa em transa&#231;&#227;o milion&#225;ria.</a></strong></p><h5><strong> &#8220;<a href="https://www.thenextbrazil.com/p/why-i-invest-in-identity-validation">Why I Invest in Identity Validation Platform iDwall</a></strong>&#8221;</h5><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!v1Dp!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3116fc86-123a-4109-a632-0bcfc98b6a4f_1212x909.webp" 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stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><p></p><p></p>]]></content:encoded></item><item><title><![CDATA[O programador está mais ameaçado que o pedreiro? O Paradoxo da IA]]></title><description><![CDATA[Um exerc&#237;cio sobre produtividade, IA e valor do emprego atual]]></description><link>https://www.sonhogrande.com/p/o-paradoxo-da-ia-o-programador-esta</link><guid isPermaLink="false">https://www.sonhogrande.com/p/o-paradoxo-da-ia-o-programador-esta</guid><dc:creator><![CDATA[Rodrigo Dantas]]></dc:creator><pubDate>Mon, 15 Jun 2026 19:00:40 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!FiGv!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e5d3e74-fbfe-498d-8091-fcaa5168739c_1280x720.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Ouvi durante anos que a tecnologia eliminaria primeiro os trabalhos manuais. </p><p>Rob&#244;s substituiriam trabalhadores do campo, empacotadores, eletricistas e encanadores. Pode at&#233; fazer sentido mesmo, muita coisa na ind&#250;stria e no agro &#233; feita por rob&#244;s e m&#225;quinas automatizadas.</p><p>H&#225; algum tempo, acreditava-se que as pessoas que trabalhavam estritamente com o intelecto estariam fora de qualquer risco, diferente de profiss&#245;es ditas "mec&#226;nicas&#8221;, que seriam as primeiras a serem extintas. Isso n&#227;o deixava de ser verdade.</p><p>A intelig&#234;ncia artificial parece estar virando essa l&#243;gica de cabe&#231;a para baixo.</p><p>Hoje, um &#250;nico desenvolvedor de software bem equipado com IA (e com a inten&#231;&#227;o certa) consegue produzir o trabalho que antes exigia uma equipe. C&#243;digos s&#227;o escritos em segundos. Testes s&#227;o gerados automaticamente. Interfaces inteiras surgem a partir de um simples <em>prompt</em>. O resultado &#233; uma distor&#231;&#227;o moment&#226;nea de comportamento, especialmente em times de tecnologia. A demanda por profissionais juniores (t&#233;cnicos) pode estar diminuindo justamente no setor que acreditava estar mais protegido pela revolu&#231;&#227;o tecnol&#243;gica. </p><p>Isso &#233; um problema, que filosoficamente n&#227;o vou debater muito, mas houve um tempo recente em que a maioria dos desenvolvedores de software estampava na mente: &#8220;somos super her&#243;is."</p><p>Era a vingan&#231;a nerd.</p><p>Obviamente, toda mudan&#231;a radical vai doer um pouco. Os times de tecnologia que est&#227;o indo com muita sede ao pote em substituir profissionais por IA, t&#234;m sofrido ao entender que essa curva de mudan&#231;a n&#227;o &#233; t&#227;o simples. Entendo que a press&#227;o por resultados pode estar empurrando CEOs e CTOs a pararem de contratar e desenvolver times de engenharia, a fim de reduzir custos com m&#227;o de obra. Mas&#8230; em alguns casos o custo tem sido bem alto: algumas empresas n&#227;o conseguem diminuir times no tempo certo e o custo com as ferramentas de IA tem aumentando significativamente. Vira uma cilada.</p><p><strong>A <a href="http://toolken.ai">Toolken.ai</a> - que usei para testar</strong> recentemente - ataca exatamente esse problema das empresas n&#227;o conseguirem administrar custos com IA.</p><p>Sem menosprezar o trabalho do engenheiro de software, que foi fundamental para a maior revolu&#231;&#227;o da humanidade recente, mas hoje talvez estejamos precisando formar mais pedreiros, agricultores, marceneiros, pintores e cozinheiros, que s&#227;o atribui&#231;&#245;es que a IA n&#227;o vai conseguir replicar no curto prazo.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!FiGv!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e5d3e74-fbfe-498d-8091-fcaa5168739c_1280x720.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!FiGv!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e5d3e74-fbfe-498d-8091-fcaa5168739c_1280x720.jpeg 424w, https://substackcdn.com/image/fetch/$s_!FiGv!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e5d3e74-fbfe-498d-8091-fcaa5168739c_1280x720.jpeg 848w, https://substackcdn.com/image/fetch/$s_!FiGv!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e5d3e74-fbfe-498d-8091-fcaa5168739c_1280x720.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!FiGv!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e5d3e74-fbfe-498d-8091-fcaa5168739c_1280x720.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!FiGv!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e5d3e74-fbfe-498d-8091-fcaa5168739c_1280x720.jpeg" width="1280" height="720" 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srcset="https://substackcdn.com/image/fetch/$s_!FiGv!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e5d3e74-fbfe-498d-8091-fcaa5168739c_1280x720.jpeg 424w, https://substackcdn.com/image/fetch/$s_!FiGv!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e5d3e74-fbfe-498d-8091-fcaa5168739c_1280x720.jpeg 848w, https://substackcdn.com/image/fetch/$s_!FiGv!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e5d3e74-fbfe-498d-8091-fcaa5168739c_1280x720.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!FiGv!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e5d3e74-fbfe-498d-8091-fcaa5168739c_1280x720.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">O Tars &#233; nosso Claude</figcaption></figure></div><p>Talvez a reflex&#227;o do filme Interestelar nunca foi t&#227;o evidente, onde o fazendeiro Cooper se auto declara piloto (e engenheiro) e recebe na lata:</p><blockquote><h3><em><strong>&#8220;&#201;&#8230;neste momento o mundo n&#227;o precisa de mais engenheiros. N&#227;o ficamos sem avi&#245;es ou televisores. Ficamos sem comida. O mundo precisa de agricultores. Bons agricultores, como voc&#234;.&#8221;</strong></em></h3></blockquote><p>O jovens, na sua maioria, n&#227;o querem ir para o campo, trabalhar na constru&#231;&#227;o civil ou fazer trabalhos bra&#231;ais. Isso tem refletido no custo de m&#227;o de obra de servi&#231;os essenciais da popula&#231;&#227;o.</p><p>H&#225; um verdadeiro apag&#227;o de m&#227;o de obra desse tipo no Brasil, e o sintoma vai aumentar. Para exemplificar melhor, basta observarmos o aumento do custo da m&#227;o de obra na constru&#231;&#227;o civil de 2016 a 2026: mais que dobrou. </p><p>Os dados do INCC mostram que um pedreiro ganhava cerca de R$3.000 em 2016 e hoje ganha formalmente algo em torno de R$6.600. Essa evolu&#231;&#227;o tamb&#233;m pode ser refor&#231;ada pelo boom imobili&#225;rio das grandes cidades brasileiras, mas tamb&#233;m porque essa m&#227;o de obra qualificada est&#225; escassa.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!b4Zo!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e6e366d-4b7a-4081-8266-a6674c14338d_1536x864.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!b4Zo!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e6e366d-4b7a-4081-8266-a6674c14338d_1536x864.png 424w, https://substackcdn.com/image/fetch/$s_!b4Zo!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e6e366d-4b7a-4081-8266-a6674c14338d_1536x864.png 848w, https://substackcdn.com/image/fetch/$s_!b4Zo!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e6e366d-4b7a-4081-8266-a6674c14338d_1536x864.png 1272w, https://substackcdn.com/image/fetch/$s_!b4Zo!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e6e366d-4b7a-4081-8266-a6674c14338d_1536x864.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!b4Zo!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e6e366d-4b7a-4081-8266-a6674c14338d_1536x864.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/8e6e366d-4b7a-4081-8266-a6674c14338d_1536x864.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:109288,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.thenextbrazil.com/i/201488724?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e6e366d-4b7a-4081-8266-a6674c14338d_1536x864.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!b4Zo!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e6e366d-4b7a-4081-8266-a6674c14338d_1536x864.png 424w, https://substackcdn.com/image/fetch/$s_!b4Zo!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e6e366d-4b7a-4081-8266-a6674c14338d_1536x864.png 848w, https://substackcdn.com/image/fetch/$s_!b4Zo!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e6e366d-4b7a-4081-8266-a6674c14338d_1536x864.png 1272w, https://substackcdn.com/image/fetch/$s_!b4Zo!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e6e366d-4b7a-4081-8266-a6674c14338d_1536x864.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Dados do INCC.</figcaption></figure></div><p>Para ilustrar melhor, advogados e engenheiros civis rec&#233;m-formados, ganham em m&#233;dia de R$3000 a R$5,500 no Brasil. <em><a href="https://www.salario.com.br/">Fonte Portal Sal&#225;rio.</a></em></p><p>Investi em empresas de tecnologia, economia real (cafeteria) e mercado imobili&#225;rio: nenhuma dessas &#225;reas est&#225; contratando de forma suave. <em>H&#225; um apag&#227;o de bons profissionais. </em></p><p>Essa combina&#231;&#227;o dos trabalhos manuais sendo muito valorizados (acho &#243;timo) com a avalanche da IA em profiss&#245;es &#8220;intelectuais&#8221;, &#233; um choque grande - que vai precisar se ajustar. Especialmente no Brasil, onde a produtividade &#233; baixa (!!!) e o n&#237;vel de aux&#237;lios pagos s&#227;o astron&#244;micos. H&#225; um dado (mais aderente) que mostra que <a href="https://www.estadao.com.br/estadao-verifica/50-da-populacao-depende-do-estado-para-sobreviver-enganoso/?srsltid=AfmBOorhN0t16Wrbjq9MRq7_q5pd1BltapmLo8O1IHeISb-vrBKUUnGu">mais de 34 milh&#245;es de brasileiros recebem algum aux&#237;lio do governo</a>. </p><p>S&#243; o Bolsa Fam&#237;lia tem 18 milh&#245;es ativos.</p><p>Se a IA se mostrar uma avalanche em diversas profiss&#245;es e o cen&#225;rio se manter parecido do ponto de vista de emprego, custo de capital e produtividade baixa, at&#233; consigo pensar que a maioria dos pa&#237;ses v&#227;o precisar de renda m&#237;nima mesmo.</p><h3>O Paradoxo da IA e o datil&#243;grafo</h3><p>Nos anos 80, o economista e Nobel Robert Solow observou que os computadores estavam por toda parte, mas os ganhos de produtividade n&#227;o apareciam nas estat&#237;sticas. Surgia o chamado &#8220;<a href="https://www.scielo.br/j/rep/a/B7stwbSZ5Z9H5xGnxXMMYFf/">Paradoxo de Solow</a>&#8221;, que volta ao centro do debate agora com a intelig&#234;ncia artificial.</p><p>Eu n&#227;o sei dizer se a IA vai finalmente quebrar esse paradoxo ou apenas repetir o passado. O que sei na pr&#225;tica &#233; que um desenvolvedor que precisava de um dia inteiro para entregar uma funcionalidade agora consegue faz&#234;-lo em minutos. Se ele usar o tempo restante para criar mais, estudar, empreender ou simplesmente aproveitar a vida, isso n&#227;o &#233; um problema. </p><p><strong>Talvez o verdadeiro ganho de produtividade seja justamente devolver tempo &#224;s pessoas.</strong></p><div><hr></div><p>Entrei tardiamente nas plataformas de IA, acompanhei muito de perto, mas somente h&#225; alguns meses mergulhei e o choque foi grande mesmo: &#233; impressionante o que se pode fazer em desenvolvimento de software, design e automa&#231;&#227;o. </p><p>Fiz tr&#234;s projetos pessoais usando IA: um de sa&#250;de (<strong><a href="https://www.thenextbrazil.com/p/coloquei-8-anos-de-exame-numa-ia">expliquei aqui</a></strong>), um <em>dashboard financeiro</em> para uma das empresas que investi e desenvolvi uma ferramenta para automatizar recebimentos mensais que tenho. </p><p>N&#227;o usei um &#250;nico engenheiro de software nessas experi&#234;ncias.</p><p>Recentemente conversei com m&#233;dicos, advogados, fundadores de startups e todo tipo de profissional - amigos mesmo - e tentei entender o que ocorre em suas carreiras e qual seria o impacto disso em suas vidas.</p><p>H&#225; uma grande chance mesmo de profiss&#245;es desaparecerem. </p><p>Sei que soa prepotente, mas alguns profissionais ainda n&#227;o entenderam o risco de escolher algumas profiss&#245;es a partir de agora. Posso at&#233; fazer um paralelo com o datil&#243;grafo. Para os mais jovens: antes dos computadores chegarem na casa das pessoas, uma das habilidades<em> </em>mais importantes era saber datilografar. Existia uma certifica&#231;&#227;o para isso. A morte dessa compet&#234;ncia (saber digitar cartas e documentos e m&#225;quinas de escrever) foi t&#227;o r&#225;pida que foi quase impercept&#237;vel. Simplesmente, virou hist&#243;ria.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!dI-n!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8a70888-bf4a-4cab-829c-e145155aaf98_984x809.avif" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!dI-n!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8a70888-bf4a-4cab-829c-e145155aaf98_984x809.avif 424w, https://substackcdn.com/image/fetch/$s_!dI-n!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8a70888-bf4a-4cab-829c-e145155aaf98_984x809.avif 848w, https://substackcdn.com/image/fetch/$s_!dI-n!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8a70888-bf4a-4cab-829c-e145155aaf98_984x809.avif 1272w, https://substackcdn.com/image/fetch/$s_!dI-n!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8a70888-bf4a-4cab-829c-e145155aaf98_984x809.avif 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!dI-n!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8a70888-bf4a-4cab-829c-e145155aaf98_984x809.avif" width="984" height="809" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/a8a70888-bf4a-4cab-829c-e145155aaf98_984x809.avif&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:809,&quot;width&quot;:984,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:40501,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/avif&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.thenextbrazil.com/i/201488724?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8a70888-bf4a-4cab-829c-e145155aaf98_984x809.avif&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!dI-n!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8a70888-bf4a-4cab-829c-e145155aaf98_984x809.avif 424w, https://substackcdn.com/image/fetch/$s_!dI-n!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8a70888-bf4a-4cab-829c-e145155aaf98_984x809.avif 848w, https://substackcdn.com/image/fetch/$s_!dI-n!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8a70888-bf4a-4cab-829c-e145155aaf98_984x809.avif 1272w, https://substackcdn.com/image/fetch/$s_!dI-n!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8a70888-bf4a-4cab-829c-e145155aaf98_984x809.avif 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Concurso para datil&#243;grafo no Departamento Administrativo do Servi&#231;o P&#250;blico (DASP), Rio de Janeiro, em junho de 1941. &#8212; Foto: Arquivo Nacional/Fundo Ag&#234;ncia Nacional.</figcaption></figure></div><p>Conversando com dois m&#233;dicos e com alunos de medicina de uma universidade refer&#234;ncia no Brasil, a provoca&#231;&#227;o que fiz sobre a capacidade que as intelig&#234;ncias artificiais t&#234;m na an&#225;lise de imagens, diagn&#243;sticos entre outras compet&#234;ncias, estarem em &#8220;xeque&#8221;. Isso &#233; inclusive tema importante na academia. Radiologistas, por exemplo, poderiam ser comparados com contadores, advogados juniores, analistas, auditores fiscais&#8230;datil&#243;grafos? </p><p>Quase tudo &#233; digital e com um bot&#227;o acion&#225;vel - desde pedir comida at&#233; desenvolver um software simples e a ironia &#233; que algumas profiss&#245;es poder&#227;o voltar a ser ultra valorizadas: especialmente as que precisem de habilidade com as m&#227;os.</p><p>Enquanto a rob&#243;tica n&#227;o avan&#231;a na velocidade da IA, eu n&#227;o consigo acreditar na morte do arquiteto, mas acredito na diminui&#231;&#227;o da import&#226;ncia dessa habilidade daqui para a frente. Do ponto de vista de constru&#231;&#227;o civil, a intelig&#234;ncia artificial j&#225; permite projetar uma casa com muito afinco. Talvez o que falte mesmo &#233; pedreiro no mercado&#8230;</p><p>A IA consegue escrever milh&#245;es de linhas de c&#243;digo por minuto, mas ainda n&#227;o consegue reformar um banheiro, cuidar de um jardim, instalar um telhado ou construir uma escada.</p>]]></content:encoded></item><item><title><![CDATA[Coloquei 8 anos de exame numa IA e tomei um susto!]]></title><description><![CDATA[E recebi um alerta urgente de sa&#250;de.]]></description><link>https://www.sonhogrande.com/p/coloquei-8-anos-de-exame-numa-ia</link><guid isPermaLink="false">https://www.sonhogrande.com/p/coloquei-8-anos-de-exame-numa-ia</guid><dc:creator><![CDATA[Rodrigo Dantas]]></dc:creator><pubDate>Thu, 21 May 2026 18:18:48 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!om-p!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F563ce7ff-d750-4aec-bceb-49d03161900c_3928x2072.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>H&#225; alguns meses, tive uma ideia simples: e se eu juntasse tudo que sei sobre meu pr&#243;prio corpo num &#250;nico lugar?</p><p>Esse talvez seja um experimento hipocondr&#237;aco, j&#225; adiantando aqui e<em> esse artigo n&#227;o foi escrito por IA.</em></p><p>Exames de sangue espalhados em cl&#237;nicas diferentes, resultados de eletrocardiogramas guardados em pastas f&#237;sicas e no pr&#243;prio site dos laborat&#243;rios, dados de treino no rel&#243;gio. Hist&#243;rico de cirurgias. E tamb&#233;m dados do SUS (via eGOv tem tudo de vacina e etc).</p><p>Se formos pensar bem, nossos dados de sa&#250;de est&#227;o todos espalhados:</p><ul><li><p>hospitais;</p></li><li><p>farm&#225;cias;</p></li><li><p>laborat&#243;rios;</p></li><li><p>cl&#237;nicas m&#233;dicas;</p></li><li><p>SUS;</p></li><li><p>smartwatches;</p></li><li><p>planos de sa&#250;de e etc. </p></li></ul><p>Quem desses, tem o dado consolidado e pode dizer quem voc&#234; realmente &#233;, biologicamente falando?</p><p><strong>Fiz um pedido simples para o Claude</strong>: <em>&#8220;Crie um painel online onde eu possa colocar todos meus exames, cirurgias, medicamentos e dados de treino &#8212; me mostre alertas quando algo aparecer fora do normal, crie tamb&#233;m an&#225;lises, gr&#225;ficos e me aponte melhor forma de ler esses dados.&#8221;</em></p><p>Em 15 minutos, estava no ar o que passei a chamar de <strong>BioScan</strong>.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!om-p!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F563ce7ff-d750-4aec-bceb-49d03161900c_3928x2072.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!om-p!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F563ce7ff-d750-4aec-bceb-49d03161900c_3928x2072.png 424w, https://substackcdn.com/image/fetch/$s_!om-p!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F563ce7ff-d750-4aec-bceb-49d03161900c_3928x2072.png 848w, https://substackcdn.com/image/fetch/$s_!om-p!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F563ce7ff-d750-4aec-bceb-49d03161900c_3928x2072.png 1272w, https://substackcdn.com/image/fetch/$s_!om-p!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F563ce7ff-d750-4aec-bceb-49d03161900c_3928x2072.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!om-p!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F563ce7ff-d750-4aec-bceb-49d03161900c_3928x2072.png" width="1456" height="768" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/563ce7ff-d750-4aec-bceb-49d03161900c_3928x2072.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:768,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:607207,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.thenextbrazil.com/i/198738887?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F563ce7ff-d750-4aec-bceb-49d03161900c_3928x2072.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!om-p!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F563ce7ff-d750-4aec-bceb-49d03161900c_3928x2072.png 424w, https://substackcdn.com/image/fetch/$s_!om-p!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F563ce7ff-d750-4aec-bceb-49d03161900c_3928x2072.png 848w, https://substackcdn.com/image/fetch/$s_!om-p!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F563ce7ff-d750-4aec-bceb-49d03161900c_3928x2072.png 1272w, https://substackcdn.com/image/fetch/$s_!om-p!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F563ce7ff-d750-4aec-bceb-49d03161900c_3928x2072.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Template do BioScan gerado via Claude</figcaption></figure></div><h3><strong>Por que fiz isso?</strong></h3><p>Todo m&#233;dico que visito faz uma leitura do momento, eles analisam apenas uma fotografia.</p><p>S&#243; meu cardiologista e meu urologista &#8212; que me acompanham h&#225; anos &#8212; conseguem olhar para um padr&#227;o, perceber uma tend&#234;ncia e dizer: &#8220;esse n&#250;mero estava igual h&#225; tr&#234;s anos&#8221;. O restante dos profissionais m&#233;dicos come&#231;a do zero toda vez. Eu queria ter, pela primeira vez, <strong>uma vis&#227;o de filme</strong>. N&#227;o de foto.</p><p>Fui juntando tudo via portal dos hospitais e laborat&#243;rios: 85 exames feitos ao longo de 8 anos. Eletrocardiogramas. PSA, testosterona, colesterol &#8212; com hist&#243;rico real, n&#227;o s&#243; o &#250;ltimo resultado. Dados de sono e treino do Garmin&#174;, medicamentos, cirurgias, vacinas&#8230; tudo!</p><p>O <em>BioScan</em> que o pr&#243;prio Claude montou, aceita os arquivos direto dos laborat&#243;rios &#8212; sem adapta&#231;&#227;o nenhuma. E j&#225; transforma tudo em gr&#225;ficos, compara&#231;&#245;es e alertas autom&#225;ticos.</p><p>E tem mais, todos os exames est&#227;o centralizados (todos arquivos num &#250;nico lugar), o que facilita bastante.</p><h3><strong>O susto &#8212; e o al&#237;vio</strong></h3><p>Quem procura, acha.</p><p>Em mar&#231;o deste ano, o BioScan acendeu um alerta vermelho num dos meus exames recentes. Mandei o acesso para minha m&#233;dica. Ela viu, analisou o hist&#243;rico completo, perguntou se eu tinha alguns sintomas (eu afirmei que n&#227;o) e disse: </p><p><em>&#8220;Melhor repetir esse exame, o quanto antes.&#8221;</em></p><p>Refiz. Era um falso positivo &#8212; algo moment&#226;neo, sem gravidade (ufa). Mas o sistema havia capturado um poss&#237;vel padr&#227;o que necessitava de uma cirurgia, urgente. </p><p>No final, sem sintomas, o &#250;nico que viu esse padr&#227;o fora do normal foi o BioScan.</p><p><strong>Sobre a import&#226;ncia dos dados e leitura do pr&#243;prio sintoma</strong></p><p>Recentemente, <a href="https://x.com/PedroCerize/status/1879227277818364410">o investidor e triatleta Pedro Cerize sentiu uma recupera&#231;&#227;o estranhamente lenta depois de um Ironman</a>. Fez um check-up completo. Resultado: tudo normal. Mas o rel&#243;gio dizia outra coisa. O HRV &#8212; uma medida de variabilidade do cora&#231;&#227;o que os <em>smartwatches</em> monitoram &#8212; estava fora do padr&#227;o. A insist&#234;ncia do Pedro, combinada com esse dado do Garmin&#174;, levou a exames espec&#237;ficos que identificaram um problema coron&#225;rio. Foi tratado a tempo. Era grave.</p><p>O dado estava no pulso. Sempre esteve. Faltava algu&#233;m olhar para ele com aten&#231;&#227;o.</p><p>Pode parecer exagero juntar tanta coisa num lugar s&#243; e talvez seja mesmo um pouco de hipocondria exacerbada. Mas fiz como um experimento pessoal mesmo e fiquei um tanto chocado com a qualidade das an&#225;lises e da organiza&#231;&#227;o dos dados.</p><p>O BioScan ainda n&#227;o &#233; completo &#8212; n&#227;o registra dieta (nem os vinhos que eu tomo), nem um comprimido tomado esporadicamente.</p><div><hr></div><p><em><strong>Ferramentas usadas</strong>: <a href="https://claude.ai/">Claude</a>, <a href="https://pages.github.com/">Github Pages</a>, Google Drive. </em></p><p><em>Deixo aqui, o <a href="https://drive.google.com/file/d/1pMqsr1nSPyIyIHWb3YiH_a0cRjnL3bk1/view">arquivo em html pronto do BioScan para download</a>, se algu&#233;m quiser fazer pessoalmente esse experimento e usar o Claude para ajudar no desenvolvimento. </em></p><p><em>Minha esposa Vanessa me ajudou nesse experimento (S2).</em></p>]]></content:encoded></item><item><title><![CDATA[Espírito Santo do Pinhal: um guia simples]]></title><description><![CDATA[Lugares, vin&#237;colas e dicas simples da nova capital do vinho]]></description><link>https://www.sonhogrande.com/p/espirito-santo-do-pinhal-um-guia</link><guid isPermaLink="false">https://www.sonhogrande.com/p/espirito-santo-do-pinhal-um-guia</guid><dc:creator><![CDATA[Rodrigo Dantas]]></dc:creator><pubDate>Thu, 26 Mar 2026 17:56:19 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/f23eca43-8d09-4726-9aa3-0b6a56e87a38_958x815.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Esp&#237;rito Santo do Pinhal, virou minha segunda cidade no mundo. Cheguei nessa cidade em 2023, compramos uma fazenda e reativamos ela com a cultura do caf&#233;. Desde ent&#227;o, cada visita l&#225;, vira uma surpresa muito agrad&#225;vel.</p><p>"Pinhal&#8221; &#233; tamb&#233;m, uma das capitais brasileiras do caf&#233; e o PIB da cidade &#233;, na sua maioria, formado por essa cultura. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!QTKq!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa37c9bfa-05ed-4bc8-933d-1cbf683536f6_960x1280.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!QTKq!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa37c9bfa-05ed-4bc8-933d-1cbf683536f6_960x1280.jpeg 424w, https://substackcdn.com/image/fetch/$s_!QTKq!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa37c9bfa-05ed-4bc8-933d-1cbf683536f6_960x1280.jpeg 848w, https://substackcdn.com/image/fetch/$s_!QTKq!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa37c9bfa-05ed-4bc8-933d-1cbf683536f6_960x1280.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!QTKq!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa37c9bfa-05ed-4bc8-933d-1cbf683536f6_960x1280.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!QTKq!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa37c9bfa-05ed-4bc8-933d-1cbf683536f6_960x1280.jpeg" width="960" height="1280" 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srcset="https://substackcdn.com/image/fetch/$s_!QTKq!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa37c9bfa-05ed-4bc8-933d-1cbf683536f6_960x1280.jpeg 424w, https://substackcdn.com/image/fetch/$s_!QTKq!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa37c9bfa-05ed-4bc8-933d-1cbf683536f6_960x1280.jpeg 848w, https://substackcdn.com/image/fetch/$s_!QTKq!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa37c9bfa-05ed-4bc8-933d-1cbf683536f6_960x1280.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!QTKq!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa37c9bfa-05ed-4bc8-933d-1cbf683536f6_960x1280.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Fazenda Luzia - Esp&#237;rito Santo do Pinhal</figcaption></figure></div><p>H&#225; 10 anos, o advento da Guaspari - vin&#237;cola que mudou a regi&#227;o, trouxe para "Pinhal", uma nova realidade. A cidade &#233; para mim, a nova capital do vinho na Am&#233;rica Latina. Alguns amigos achavam que eu estava exagerando at&#233; irem l&#225; e provarem minha tese na suas primeiras ta&#231;as.</p><p>N&#227;o &#233; &#224; toa que produtores, especialistas e <em>sommeliers</em> est&#227;o de olho l&#225;.</p><p>A regi&#227;o da Serra dos Encontros (Esp&#237;rito Santo do Pinhal, Albertina, Jacutinga, Santo Antonio do Jardim e Andradas) &#233; um luxo que bebedores de vinhos de qualidade ainda n&#227;o est&#227;o prontos para defender. Eu tenho duas adegas, uma no interior e outra em S&#227;o Paulo. Na capital, fiz um pacto comigo mesmo: s&#243; tomarei vinho brasileiro por l&#225;.</p><p>Por que: a qualidade t&#225; muito alta.</p><h3>Um guia simples sobre Esp&#237;rito Santo do Pinhal</h3><p>Primeira li&#231;&#227;o: <strong>Esp&#237;rito Santo do Pinhal &#233; a "Pinhal dos Vinhos".</strong> N&#227;o confundir com Santo Ant&#244;nio do Pinhal ou S&#227;o Jos&#233; dos Pinhais (PR).</p><p><strong>Pinhal dos Vinhos</strong> &#233; a Toscana Brasileira.</p><p>Para ajudar amigos e familiares (que sempre me pedem dicas) montei um guia simples para visitar a cidade e extra&#237;rem o m&#225;ximo desse pequeno para&#237;so paulista.</p><h4><strong>1. Hospedagem</strong></h4><p>"Pinhal&#8221; e regi&#227;o ainda n&#227;o acompanharam a velocidade dos investimentos que foram feitos nos vinhos: existem cerca de 40 projetos de vin&#237;colas em andamento, portanto, hospedagem pode ser um desafio se n&#227;o se preparar um pouco antes.</p><p>Recomendo duas hospedagens por enquanto: </p><p><strong><a href="https://www.instagram.com/vilaaltodospinhais/">Vila Alto dos Pinhais</a> - </strong><a href="https://www.instagram.com/vilaaltodospinhais/">@vilaaltodospinhais</a></p><p>Melhor hospedagem da regi&#227;o. A pousada familiar fica no centro da cidade, tem f&#225;cil acesso, quartos excelentes, atendimento muito bom e um dos melhores caf&#233;s da manh&#227; que conhecemos. Tem piscina e um jardim espetacular. </p><p>De quebra, ainda podem tomar do caf&#233; que eles mesmo produzem, que leva o mesmo nome da pousada.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!CQz9!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb0fbc06-03be-4917-ac7f-65729fbc4dbf_4080x3072.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!CQz9!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb0fbc06-03be-4917-ac7f-65729fbc4dbf_4080x3072.jpeg 424w, https://substackcdn.com/image/fetch/$s_!CQz9!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb0fbc06-03be-4917-ac7f-65729fbc4dbf_4080x3072.jpeg 848w, https://substackcdn.com/image/fetch/$s_!CQz9!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb0fbc06-03be-4917-ac7f-65729fbc4dbf_4080x3072.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!CQz9!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb0fbc06-03be-4917-ac7f-65729fbc4dbf_4080x3072.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!CQz9!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb0fbc06-03be-4917-ac7f-65729fbc4dbf_4080x3072.jpeg" width="1456" height="1096" 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srcset="https://substackcdn.com/image/fetch/$s_!CQz9!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb0fbc06-03be-4917-ac7f-65729fbc4dbf_4080x3072.jpeg 424w, https://substackcdn.com/image/fetch/$s_!CQz9!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb0fbc06-03be-4917-ac7f-65729fbc4dbf_4080x3072.jpeg 848w, https://substackcdn.com/image/fetch/$s_!CQz9!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb0fbc06-03be-4917-ac7f-65729fbc4dbf_4080x3072.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!CQz9!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb0fbc06-03be-4917-ac7f-65729fbc4dbf_4080x3072.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Vila Alto dos Pinhais</figcaption></figure></div><p><strong><a href="https://www.instagram.com/rancho.churrascada/">Rancho Churrascada</a> - </strong><a href="https://www.instagram.com/rancho.churrascada/">@ranchochurrascada</a></p><p>O Rancho &#233; um lugar muito bom para casais que queiram "mergulhar&#8221; num turismo rural de verdade. As cabanas do lugar ficam a +1200 metros de altitude, s&#227;o &#243;timas e a vista &#233; de tirar o f&#244;lego. Al&#233;m da hospedagem, o Rancho tem um restaurante excepcional para quem gosta de carne. <em>A cerveja vem sempre gelada! </em></p><p>Al&#233;m da hospedagem e restaurante, o Rancho oferece um bocado de aventura dentro do complexo. &#201; um lugar para quem quer uma experi&#234;ncia bem exclusiva (e rom&#226;ntica).</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!b_Jl!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5dbe46f7-9859-4b1e-8790-4317c9a8ab64_1179x1134.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!b_Jl!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5dbe46f7-9859-4b1e-8790-4317c9a8ab64_1179x1134.png 424w, 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srcset="https://substackcdn.com/image/fetch/$s_!b_Jl!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5dbe46f7-9859-4b1e-8790-4317c9a8ab64_1179x1134.png 424w, https://substackcdn.com/image/fetch/$s_!b_Jl!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5dbe46f7-9859-4b1e-8790-4317c9a8ab64_1179x1134.png 848w, https://substackcdn.com/image/fetch/$s_!b_Jl!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5dbe46f7-9859-4b1e-8790-4317c9a8ab64_1179x1134.png 1272w, https://substackcdn.com/image/fetch/$s_!b_Jl!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5dbe46f7-9859-4b1e-8790-4317c9a8ab64_1179x1134.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Vista de cima do Rancho</figcaption></figure></div><p>A cidade e regi&#227;o est&#227;o tentando se preparar para melhorar a hospedagem, mas recomendamos, por enquanto, apenas esses dois lugares.</p><p>J&#225; nos hospedamos em outras pousadas, mas garantimos que nessas duas recomenda&#231;&#245;es ser&#227;o muito bem tratados e a experi&#234;ncia vai valer.</p><p>Outra hospedagem recomendada por amigos &#233; a <a href="https://www.instagram.com/pousadafamigliabartho/">Famiglia Bartho</a> que &#233; simples, mas bem elogiada. </p><h4>2. Vin&#237;colas</h4><p>Temos nossas preferidas, mas faremos aqui um apanhado sobre as melhores para cada ocasi&#227;o. </p><p>Eu e minha esposa andamos bastante por l&#225;, at&#233; para sentir o movimento da regi&#227;o quando o assunto &#233; vinho. Tem tanta coisa acontecendo nesse tema, que todo dia vemos algo novo. Dos 40 projetos aprovados, algumas est&#227;o bem maduras na produ&#231;&#227;o, no receptivo e na estrat&#233;gia em distribuir esses vinhos.</p><p>Separe nas visitas apenas 2 vin&#237;colas por dia, no m&#225;ximo.</p><p><strong><a href="https://www.instagram.com/vinicolalorigine/">L 'Origine</a> - </strong><a href="https://www.instagram.com/vinicolalorigine/">@vinicolalorigine</a></p><p>Vin&#237;cola familiar, tem de longe um dos melhores vinhos brasileiros que j&#225; tomamos. A LO produz o melhor <em>viognier</em> que eu j&#225; tomei na vida. Recebe grupos pequenos com reservas: at&#233; 15 pessoas e os pr&#243;prios donos recebem e fazem a degusta&#231;&#227;o cheio de hist&#243;ria. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!t355!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88cd2cb9-bf91-41fa-82c5-73879be33d4c_1456x1096.webp" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!t355!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88cd2cb9-bf91-41fa-82c5-73879be33d4c_1456x1096.webp 424w, https://substackcdn.com/image/fetch/$s_!t355!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88cd2cb9-bf91-41fa-82c5-73879be33d4c_1456x1096.webp 848w, https://substackcdn.com/image/fetch/$s_!t355!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88cd2cb9-bf91-41fa-82c5-73879be33d4c_1456x1096.webp 1272w, https://substackcdn.com/image/fetch/$s_!t355!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88cd2cb9-bf91-41fa-82c5-73879be33d4c_1456x1096.webp 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!t355!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88cd2cb9-bf91-41fa-82c5-73879be33d4c_1456x1096.webp" width="1456" height="1096" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/88cd2cb9-bf91-41fa-82c5-73879be33d4c_1456x1096.webp&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1096,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:369674,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/webp&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.thenextbrazil.com/i/192224014?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88cd2cb9-bf91-41fa-82c5-73879be33d4c_1456x1096.webp&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!t355!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88cd2cb9-bf91-41fa-82c5-73879be33d4c_1456x1096.webp 424w, https://substackcdn.com/image/fetch/$s_!t355!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88cd2cb9-bf91-41fa-82c5-73879be33d4c_1456x1096.webp 848w, https://substackcdn.com/image/fetch/$s_!t355!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88cd2cb9-bf91-41fa-82c5-73879be33d4c_1456x1096.webp 1272w, https://substackcdn.com/image/fetch/$s_!t355!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88cd2cb9-bf91-41fa-82c5-73879be33d4c_1456x1096.webp 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Vista do vinhedo da L&#8217; Origine</figcaption></figure></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!la8T!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188e3acc-96e6-4106-aae2-1a76b7f999f4_1456x1934.webp" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!la8T!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188e3acc-96e6-4106-aae2-1a76b7f999f4_1456x1934.webp 424w, https://substackcdn.com/image/fetch/$s_!la8T!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188e3acc-96e6-4106-aae2-1a76b7f999f4_1456x1934.webp 848w, https://substackcdn.com/image/fetch/$s_!la8T!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188e3acc-96e6-4106-aae2-1a76b7f999f4_1456x1934.webp 1272w, https://substackcdn.com/image/fetch/$s_!la8T!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188e3acc-96e6-4106-aae2-1a76b7f999f4_1456x1934.webp 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!la8T!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188e3acc-96e6-4106-aae2-1a76b7f999f4_1456x1934.webp" width="1456" height="1934" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/188e3acc-96e6-4106-aae2-1a76b7f999f4_1456x1934.webp&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1934,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:252822,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/webp&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.thenextbrazil.com/i/192224014?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188e3acc-96e6-4106-aae2-1a76b7f999f4_1456x1934.webp&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!la8T!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188e3acc-96e6-4106-aae2-1a76b7f999f4_1456x1934.webp 424w, https://substackcdn.com/image/fetch/$s_!la8T!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188e3acc-96e6-4106-aae2-1a76b7f999f4_1456x1934.webp 848w, https://substackcdn.com/image/fetch/$s_!la8T!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188e3acc-96e6-4106-aae2-1a76b7f999f4_1456x1934.webp 1272w, https://substackcdn.com/image/fetch/$s_!la8T!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188e3acc-96e6-4106-aae2-1a76b7f999f4_1456x1934.webp 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Marcio Tadashi, anfitri&#227;o da V&#237;nicola L&#8217; Origine</figcaption></figure></div><p>Inclusive a vin&#237;cola tem esse nome porque foi dali que se deu a origem de "Pinhal dos Vinhos&#8221;, as iniciativas e viticultores passaram inicialmente pela L&#8217;Origine.</p><p>Eu escrevi mais sobre a L&#8217;Origine aqui, <a href="https://www.thenextbrazil.com/p/por-dentro-da-lorigine-a-romanee">leia mais</a>. </p><p><strong><a href="https://www.instagram.com/vinicolaguaspari/?hl=pt">Guaspari</a> - </strong><a href="https://www.instagram.com/vinicolaguaspari/?hl=pt">@vinicolaguaspari</a></p><p>A melhor opera&#231;&#227;o de vinhos brasileiros, sem sombra de d&#250;vidas &#233; da Guaspari. Se voc&#234; vai ao Fasano e alguns dos melhores restaurantes Michelin&#174; no Brasil, a Guaspari estar&#225; l&#225;. Visitar essa vin&#237;cola &#233; ver nascer o prov&#225;vel campe&#227;o brasileiro dos pr&#243;ximos anos. Tudo funciona muito bem e os vinhos&#8230;espetaculares.</p><p>A sede fica no centro da cidade e depois da reforma, a vin&#237;cola ficou um deslumbre. V&#225; com tempo de sobra e leva os amigos.</p><p>Nem preciso falar do <em>wine bar</em>, que &#233; um luxo para quem tem tempo para passar a tarde l&#225;. </p><p><strong><a href="https://www.instagram.com/vinicolamerum/">Merum</a> - </strong><a href="https://www.instagram.com/vinicolamerum/">@vinicolamerum</a></p><p>&#211;tima visita para levar os amigos tamb&#233;m. A Merum tem uma vista espetacular (pode acreditar) e um receptivo de "responsa&#8221;. Aos fins de semana tem m&#250;sica ao vivo e vale muito a pena. </p><p>Talvez seja a que tenha a melhor paisagem para registrar um momento especial ou para comemorarem uma data especial. </p><p><em>A Merum &#233; &#8220;o lugar&#8221; para pedir algu&#233;m em casamento, fica a dica. </em></p><p><strong><a href="https://www.instagram.com/vinicolapioli/?hl=pt">Pioli</a> - </strong><a href="https://www.instagram.com/vinicolapioli/?hl=pt">@vinicolapioli</a></p><p>Outra vin&#237;cola familiar que tem um casar&#227;o muito lindo e est&#225; produzindo vinhos que nos surpreenderam. Fomos a uma degusta&#231;&#227;o exclusiva e os vinhos da Pioli est&#227;o muito acima dos n&#237;veis dos vinhos brasileiros de qualidade.</p><p>O que chamou nossa aten&#231;&#227;o &#233; a variedade dos r&#243;tulos e o equil&#237;brio entre eles. </p><p><strong><a href="https://www.instagram.com/vinicola_amana/">Amana</a> - </strong><a href="https://www.instagram.com/vinicola_amana/">@vinicola_amana</a></p><p>Fundada por empres&#225;rios da regi&#227;o de Pinhal, a Amana foi uma das primeiras a abrirem suas portas e terem um receptivo profissional. O lugar &#233; muito bonito e o <em>wine bar</em> tamb&#233;m &#233; excelente.</p><p>A Amana ganha bastante em conseguir integrar uma bela vista, o vinhedo, as barricas e o <em>wine bar</em>, praticamente no mesmo espa&#231;o.</p><h3>3. Gastronomia</h3><p>Assim como a hospedagem, a gastronomia come&#231;a a se preparar para a quantidade de turista na regi&#227;o. Al&#233;m do pr&#243;prio <strong><a href="https://www.instagram.com/rancho.churrascada/">Rancho Churrascada</a></strong>, que vale muito a pena, separamos algumas sugest&#245;es para quem ainda n&#227;o conhece a cidade.</p><p>Vamos a elas.</p><p><strong><a href="https://www.instagram.com/opcaotrattoria/?hl=pt">Op&#231;&#227;o Trattoria</a></strong> - <a href="https://www.instagram.com/opcaotrattoria/?hl=pt">@opcaotrattoria</a></p><p>Melhor op&#231;&#227;o (desculpe a redund&#226;ncia) da cidade, esse restaurante funciona apenas &#224; noite e est&#225; bem preparado para os turistas. A comida &#233; excelente e eles realmente est&#227;o conseguindo combinar boa comida com os vinhos da regi&#227;o.</p><p><strong><a href="https://www.instagram.com/casadoipecozinha/">Casa do Ip&#234; - Cozinha</a> </strong>- <a href="https://www.instagram.com/casadoipecozinha/">@casadoipezoinha</a></p><p>Uma das novidades em Pinhal. Uma alternativa excelente para as manh&#227;s: de fins de semana abrem &#224;s 09h!</p><p>Tem se tornado um dos preferidos, inclusive dos moradores da cidade.</p><p><strong><a href="https://www.instagram.com/ogringopinhal/?hl=pt">O Gringo</a> </strong>- <a href="https://www.instagram.com/ogringopinhal/?hl=pt">@ogringopinhal</a></p><p>Fomos duas vezes ao Gringo, que &#233; realmente comando por um imigrante europeu, muito simp&#225;tico.</p><p>&#201; uma excelente op&#231;&#227;o para quem quer tomar um drink &#224; noite e jantar entre amigos tamb&#233;m. Funciona num casar&#227;o no centro da cidade.</p><h3>3. Caf&#233; - roteiros</h3><p>Antes do vinho, Pinhal era conhecida (e ainda &#233;) pelo caf&#233; que produz. Ao entrar na cidade, l&#234;-se: &#8220;a capital do caf&#233;&#8221;. Imposs&#237;vel passar pela cidade e regi&#227;o e n&#227;o provar o caf&#233; produzido l&#225;.</p><p>Alguns passeios valem a visita, para quem cansar de tomar tanto vinho, rs. </p><p><strong><a href="https://www.instagram.com/dogenomaaxicara/">Do genoma &#224; x&#237;cara</a> </strong>- <a href="https://www.instagram.com/dogenomaaxicara/">@dogenomaaxicara</a> </p><p>Turismo rural de verdade com foco na hist&#243;ria do caf&#233; e da regi&#227;o. Comandado pela engenheira agr&#244;noma Andr&#233;a Squilace.</p><p><strong><a href="https://www.instagram.com/lorettocafe/">Loretto</a> - </strong><a href="https://www.instagram.com/lorettocafe/">@lorettocafe</a></p><p>Sempre que vou a Pinhal, paro nessa cafeteria que al&#233;m de servir caf&#233;s excepcionais, ainda fazem a torra para um bocado de produtores da regi&#227;o. Recomendo demais. </p><p><strong><a href="https://www.instagram.com/tocadokayna/">Toca do Kayn&#227;</a> - </strong><a href="https://www.instagram.com/tocadokayna/">@tocadokayna</a></p><p>Esse lugar fica do lado de Pinhal, em Santo Antonio do Jardim. Vale a visita para experimentar o que eles produzem l&#225;. &#201; uma excelente recomenda&#231;&#227;o para os intervalos das vin&#237;colas.</p><div><hr></div><p>Pinhal ainda reserva algumas surpresas interessantes para quem gosta de turismo rural, mas vamos deixar esse texto aqui vivo para ser atualizado frequentemente com o que acontece na cidade. </p><p>Detalhe: <strong>essa cidade est&#225; h&#225; 200k do centro de S&#227;o Paulo</strong> e o trajeto de l&#225; &#233; literalmente &#8220;um tapete."</p><p></p>]]></content:encoded></item><item><title><![CDATA[Quintal do Parque]]></title><description><![CDATA[Novo neg&#243;cio: tijolo, arbitragem em Real Estate e dividendo]]></description><link>https://www.sonhogrande.com/p/quintal-do-parque</link><guid isPermaLink="false">https://www.sonhogrande.com/p/quintal-do-parque</guid><dc:creator><![CDATA[Rodrigo Dantas]]></dc:creator><pubDate>Thu, 26 Mar 2026 00:56:06 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!KSjY!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e4ef5a5-dc70-47bb-bf76-bdd09cc3f5f6_1600x900.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>H&#225; 6 meses adquirimos um im&#243;vel estressado (complexidade jur&#237;dica grande) em um bairro estrat&#233;gico de S&#227;o Paulo. Essa casa, que vem a ser a &#250;nica casa com vista direta para o Parque da Aclima&#231;&#227;o, vai virar uma padaria artesanal e uma cafeteria. </p><p>Colada no parque.</p><p>Arbitrar o pre&#231;o de im&#243;veis estressados (seja via leil&#227;o ou compra no secund&#225;rio), ainda &#233; uma fronteira que s&#243; os banqueiros e alguns grandes investidores imobili&#225;rios dominam. Bancos compram im&#243;veis via d&#237;vidas, retomam garantias, compram fal&#234;ncias e uma boa quantidade de investidor PF, vai no secund&#225;rio: consegue comprar im&#243;veis com d&#237;vidas, brigas judiciais e familiares diretamente de donos (na maioria herdeiros). </p><h4><strong>&#201; a&#237; que nasce a tese do Quintal do Parque. </strong></h4><p>Compramos uma casa (estressada) dentro de uma briga familiar. </p><p>Nosso intuito era ter depois do desembara&#231;o, uma marca do varejo alugando esse im&#243;vel e gerando renda. Isso em tese, valorizaria nosso capital imobilizado e paralelamente nos geraria dividendos mensais.</p><p>A casa n&#227;o tinha documento (matr&#237;cula), n&#227;o era regularizada na prefeitura, tinha d&#237;vida de IPTU os herdeiros n&#227;o tinham invent&#225;rio. </p><p>Apesar de ter sido uma tese de investimento em tijolo, muito criticada pela maioria dos <em>&#8220;influencers&#8221;</em> financeiros, &#224; partir do momento que a casa saiu limpa depois da nossa compra, desembara&#231;ada e reformada, nosso capital l&#225; dobrou, automaticamente.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!KSjY!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e4ef5a5-dc70-47bb-bf76-bdd09cc3f5f6_1600x900.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!KSjY!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e4ef5a5-dc70-47bb-bf76-bdd09cc3f5f6_1600x900.jpeg 424w, https://substackcdn.com/image/fetch/$s_!KSjY!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e4ef5a5-dc70-47bb-bf76-bdd09cc3f5f6_1600x900.jpeg 848w, https://substackcdn.com/image/fetch/$s_!KSjY!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e4ef5a5-dc70-47bb-bf76-bdd09cc3f5f6_1600x900.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!KSjY!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e4ef5a5-dc70-47bb-bf76-bdd09cc3f5f6_1600x900.jpeg 1456w" sizes="100vw"><img 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class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Durante a reforma, conseguimos que um neg&#243;cio local (a Sliced) - uma padaria artesanal com 7 anos de exist&#234;ncia e 2 unidades - entrasse e virasse moradores comerciais do lugar. </p><p><strong>A arbitragem do pre&#231;o funcionou em:</strong></p><ul><li><p> combinar uma compra por um valor muito abaixo do que a casa vale;</p></li></ul><ul><li><p>e de quebra, ter um locat&#225;rio com um contrato bom para gerar esses dividendos (<em>22% de yield esperado</em>).</p></li></ul><p>Com nome de <strong><a href="https://www.instagram.com/quintaldoparquesp/">Quintal do Parque</a></strong> demos destino rapidamente num im&#243;vel &#250;nico e de alto valor sentimental com o bairro.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!rRtb!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F07f53d8c-c0c4-4513-9827-575971c4edb7_3962x5943.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!rRtb!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F07f53d8c-c0c4-4513-9827-575971c4edb7_3962x5943.jpeg 424w, https://substackcdn.com/image/fetch/$s_!rRtb!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F07f53d8c-c0c4-4513-9827-575971c4edb7_3962x5943.jpeg 848w, 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class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Fachada do Quintal do Parque</figcaption></figure></div><p>Tem coisas que nem IA, nem a rob&#243;tica conseguem amea&#231;ar. </p><div><hr></div><p><em>Se quiser acompanhar um pouco mais desse neg&#243;cio, t&#225; aqui o perfil do Quintal no Instagram: <strong><a href="https://www.instagram.com/quintaldoparquesp/">@quintaldoparquesp</a>.</strong></em></p><p></p>]]></content:encoded></item><item><title><![CDATA[Por dentro da L'Origine, a Romanée-Conti Brasileira (pt-BR)]]></title><description><![CDATA[O prov&#225;vel melhor vinho do Brasil]]></description><link>https://www.sonhogrande.com/p/por-dentro-da-lorigine-a-romanee</link><guid isPermaLink="false">https://www.sonhogrande.com/p/por-dentro-da-lorigine-a-romanee</guid><dc:creator><![CDATA[Rodrigo Dantas]]></dc:creator><pubDate>Thu, 06 Nov 2025 14:19:28 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!uvVJ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F865dfb5a-ef24-4ef0-8fb9-0d8c15ab79cf_4080x3072.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Desde que "pousei&#8221; em Esp&#237;rito Santo do Pinhal, n&#227;o tiro da cabe&#231;a a oportunidade que as pessoas em volta de S&#227;o Paulo t&#234;m, em tomar vinho de alta qualidade, sobretudo dentro das pr&#243;prias vin&#237;colas daquela regi&#227;o.</p><p>Isso h&#225; 200km da capital paulista, &#233; um privil&#233;gio.</p><p>Meses atr&#225;s saiu uma <a href="https://neofeed.com.br/finde/o-que-faz-de-espirito-santo-do-pinhal-a-sucursal-da-faria-lima-na-serra-da-mantiqueira/">mat&#233;ria no Neofeed</a> sobre "Pinhal&#8221; e quando publiquei nas redes, recebi alguns coment&#225;rios sobre a cidade estar <em>desintermediando</em> o fluxo de &#8220;turistas de vinho&#8221; de Bento Gon&#231;alves. Errei de fato, em negligenciar a consolida&#231;&#227;o da cidade ga&#250;cha, que recebe milhares de pessoas todos os meses e produz alguns dos melhores espumantes que eu j&#225; tomei na vida. Hoje, Bento &#233; o epicentro de turismo de vinho no Brasil.</p><p>Meu coment&#225;rio foi enviesado mesmo, porque meu interesse por Esp&#237;rito Santo do Pinhal vai al&#233;m do vinho. </p><p>Explico melhor.</p><p>Desde 2023 estou na busca incessante de tomar o melhor vinho brasileiro. E Pinhal tem sido, um laborat&#243;rio meio "Disneyl&#226;ndia" para mim. Toda semana vou para l&#225; e tento encontrar naquela regi&#227;o, que vem recebendo aten&#231;&#227;o mundial na produ&#231;&#227;o de vinhos de alta qualidade, um vinho novo, que me surpreenda e que me fa&#231;a convencer mais pessoas a tomarem vinho brasileiro.</p><p>Por l&#225; atualmente, existem cerca de 50 projetos de vin&#237;colas. C.i.n.q.u.e.n.t.a.</p><p>Existe notoriamente, um preconceito pr&#243;prio, sobre a qualidade dos nossos vinhos. Alguns dos principais <em>sommeliers</em> de S&#227;o Paulo, ainda n&#227;o conhecem a cidade, mas j&#225; ouviram falar sobre, diante do advento da Guaspari, a vin&#237;cola que foi primordial para que os vinhos da Serra dos Encontros (SP-MG) fossem reconhecidos. Ali&#225;s, alguns vinhos da Guaspari s&#227;o excepcionais mesmo. </p><p><strong>No Brasil vinho &#233; bebida, na Europa &#233; comida</strong></p><p>A maioria dos &#8220;especialistas&#8221; e alguns <em>sommeliers</em> famosos, est&#227;o &#8220;conflitados&#8221;, em recomendar vinhos brasileiros nos restaurantes estrelados do Brasil. Tudo parte do ponto da comiss&#227;o, margem e dos incentivos que esses recebem. N&#227;o vou discorrer sobre isso aqui, mas &#233; um desafio particular dos produtores brasileiros. </p><p>Tem tamb&#233;m o obst&#225;culo do pre&#231;o, j&#225; que no Brasil, vinho &#233; taxado como bebida alco&#243;lica e compete diretamente com os pa&#237;ses que os classificam como alimento processado (Argentina, Chile, Uruguai, Espanha, Portugal e It&#225;lia). Essa quest&#227;o tribut&#225;ria impacta muito, e &#233; por isso que os importados s&#227;o mais baratos que os brasileiros, no geral.</p><p>Mas isso h&#225; de se ajustar.</p><h3><strong>A Roman&#233;e-Conti Brasileira </strong></h3><p>A Guaspari (de Pinhal) &#233; de fato, o maior nome do vinho brasileiro atualmente, ainda mais se tratando de vinho tinto. Est&#227;o conseguindo quebrar as barreiras da gastronomia e do turismo. Depois dela, os destinos de Bento Gon&#231;alves e at&#233; S&#227;o Roque (vinhos de mesa, por tradi&#231;&#227;o) foram levemente desviados. Levemente.</p><p>A Guaspari sintetiza para mim, que &#233; poss&#237;vel ter uma marca forte para competir com grandes vinhos no mundo. Eles t&#234;m uma estrat&#233;gia at&#233; aqui, vencedora, inclusive na alta gastronomia paulista. Provaram que &#233; vi&#225;vel competir em outra &#8220;liga&#8221;.</p><p>Posso citar outras vin&#237;colas brasileiras, que tamb&#233;m merecem o reconhecimento de vinho de alta qualidade: <strong>Casa Tes, Lidio Carraro, Pioli, Don Laurindo, Maria Maria, Stella Valentino</strong>, entre outras que sempre me fazem refletir sobre a capacidade do pa&#237;s em produzir vinhos de alta qualidade. </p><p>Isso porque em termos de <em>terroir</em>, clima, altitude e diferentes condi&#231;&#245;es de produ&#231;&#227;o n&#243;s podemos garantir. Podem acreditar, em se tratando de vinho brasileiro de qualidade, necessita-se parar agora, com a s&#237;ndrome de vira-lata usual.</p><h4>A origem e o come&#231;o do movimento</h4><p>H&#225; algum tempo, acabei bebendo numa festa da cidade, uma ta&#231;a de vinho da <a href="https://www.instagram.com/vinicolalorigine/">Vin&#237;cola L&#8217; Origine</a> e fui arrebatado. Sem exagero. Tive que ir pessoalmente na vin&#237;cola para entender com os donos, o que eles estavam fazendo.</p><p>E fui.</p><p>O casal Tadashi e Maristela, nos receberam e presenciamos com ta&#231;as na m&#227;o, que os dois s&#227;o a alma e cora&#231;&#227;o da <a href="https://www.instagram.com/vinicolalorigine/">L&#8217; Origine</a>. S&#243; depois desse papo particular, preenchido de hist&#243;rias reais e do passeio dentro do vinhedo, eu consegui entender o que eles haviam conseguido com as primeiras safras dos vinhos. A vin&#237;cola L&#8217;O inclusive, tem esse nome, porque &#233; o in&#237;cio de tudo na regi&#227;o. </p><p><strong>&#201; a origem.</strong></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!uvVJ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F865dfb5a-ef24-4ef0-8fb9-0d8c15ab79cf_4080x3072.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!uvVJ!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F865dfb5a-ef24-4ef0-8fb9-0d8c15ab79cf_4080x3072.jpeg 424w, https://substackcdn.com/image/fetch/$s_!uvVJ!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F865dfb5a-ef24-4ef0-8fb9-0d8c15ab79cf_4080x3072.jpeg 848w, https://substackcdn.com/image/fetch/$s_!uvVJ!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F865dfb5a-ef24-4ef0-8fb9-0d8c15ab79cf_4080x3072.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!uvVJ!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F865dfb5a-ef24-4ef0-8fb9-0d8c15ab79cf_4080x3072.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!uvVJ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F865dfb5a-ef24-4ef0-8fb9-0d8c15ab79cf_4080x3072.jpeg" width="1456" height="1096" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/865dfb5a-ef24-4ef0-8fb9-0d8c15ab79cf_4080x3072.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1096,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:3625832,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.thenextbrazil.com/i/178129583?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F865dfb5a-ef24-4ef0-8fb9-0d8c15ab79cf_4080x3072.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!uvVJ!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F865dfb5a-ef24-4ef0-8fb9-0d8c15ab79cf_4080x3072.jpeg 424w, https://substackcdn.com/image/fetch/$s_!uvVJ!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F865dfb5a-ef24-4ef0-8fb9-0d8c15ab79cf_4080x3072.jpeg 848w, https://substackcdn.com/image/fetch/$s_!uvVJ!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F865dfb5a-ef24-4ef0-8fb9-0d8c15ab79cf_4080x3072.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!uvVJ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F865dfb5a-ef24-4ef0-8fb9-0d8c15ab79cf_4080x3072.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Vista do vinhedo da L&#8217; Origine </figcaption></figure></div><p>Esp&#237;rito Santo do Pinhal e regi&#227;o, j&#225; faziam vinho, antes da chegada da Guaspari, mas n&#227;o nessa qualidade atual. Quem praticamente iniciou esse novo movimento na regi&#227;o (<em>Pinhal, Jacutinga, Andradas, Sto Ant&#244;nio do Jardim e Albertina</em>) foi um grupo de amigos: Ot&#225;vio (sobrinho do Murillo Regina - o pai da dupla poda), Edisandro, Cristian Sepulveda (en&#243;logo), Andr&#233; e Roberto Ferrari. Alguns desses inclusive, trabalhavam na Guaspari (!!!). </p><p>Esse grupo come&#231;ou a plantar uvas (na propriedade da L&#8217;O) com foco em produzir vinhos de alta qualidade e logo em seguida, foram procurados pela maioria dos produtores da regi&#227;o, para ampar&#225;-los na mesma jornada. Come&#231;ava ali, um movimento.</p><p>Uma esp&#233;cie de corrida do ouro.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!M5ak!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc6059121-9639-4c6b-9650-53a199ec85eb_3072x4080.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!M5ak!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc6059121-9639-4c6b-9650-53a199ec85eb_3072x4080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!M5ak!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc6059121-9639-4c6b-9650-53a199ec85eb_3072x4080.jpeg 848w, 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srcset="https://substackcdn.com/image/fetch/$s_!M5ak!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc6059121-9639-4c6b-9650-53a199ec85eb_3072x4080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!M5ak!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc6059121-9639-4c6b-9650-53a199ec85eb_3072x4080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!M5ak!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc6059121-9639-4c6b-9650-53a199ec85eb_3072x4080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!M5ak!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc6059121-9639-4c6b-9650-53a199ec85eb_3072x4080.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" 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srcset="https://substackcdn.com/image/fetch/$s_!mhHW!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88ee3497-ab7c-4e81-9323-8f26dd76ae67_4080x3072.jpeg 424w, https://substackcdn.com/image/fetch/$s_!mhHW!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88ee3497-ab7c-4e81-9323-8f26dd76ae67_4080x3072.jpeg 848w, https://substackcdn.com/image/fetch/$s_!mhHW!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88ee3497-ab7c-4e81-9323-8f26dd76ae67_4080x3072.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!mhHW!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88ee3497-ab7c-4e81-9323-8f26dd76ae67_4080x3072.jpeg 1456w" sizes="100vw"><img 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srcset="https://substackcdn.com/image/fetch/$s_!mhHW!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88ee3497-ab7c-4e81-9323-8f26dd76ae67_4080x3072.jpeg 424w, https://substackcdn.com/image/fetch/$s_!mhHW!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88ee3497-ab7c-4e81-9323-8f26dd76ae67_4080x3072.jpeg 848w, https://substackcdn.com/image/fetch/$s_!mhHW!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88ee3497-ab7c-4e81-9323-8f26dd76ae67_4080x3072.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!mhHW!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88ee3497-ab7c-4e81-9323-8f26dd76ae67_4080x3072.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Uva viognier da L&#8217; Origine</figcaption></figure></div><p>A qualidade do vinho da<strong> L&#8217; Origine, o melhor vinho brasileiro que j&#225; tomei</strong>, n&#227;o &#233; uma mera eventualidade. Aquele lugar foi a g&#234;nese de tudo que se tem de melhores pr&#225;ticas nos projetos de vin&#237;colas por l&#225;.</p><p>Esse grupo de amigos inclusive, viria mais tarde, a montar sua pr&#243;pria vin&#237;cola tamb&#233;m, a Terra Nossa e deixaria nas m&#227;o do casal Tadashi e Estela, a miss&#227;o de continuar com uma nova dire&#231;&#227;o na L&#8217;O. </p><p>Tudo se encaixou.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!7qGA!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F07135a24-8ae7-44bf-bd9d-05e3171fdfa5_4080x3072.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!7qGA!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F07135a24-8ae7-44bf-bd9d-05e3171fdfa5_4080x3072.jpeg 424w, https://substackcdn.com/image/fetch/$s_!7qGA!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F07135a24-8ae7-44bf-bd9d-05e3171fdfa5_4080x3072.jpeg 848w, https://substackcdn.com/image/fetch/$s_!7qGA!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F07135a24-8ae7-44bf-bd9d-05e3171fdfa5_4080x3072.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!7qGA!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F07135a24-8ae7-44bf-bd9d-05e3171fdfa5_4080x3072.jpeg 1456w" sizes="100vw"><img 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class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" 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stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">As primeiras uvas do novo movimento est&#227;o na L&#8217;O</figcaption></figure></div><p>Todas as visitas que fa&#231;o com a esposa e amigos na <a href="https://www.instagram.com/vinicolalorigine/">L&#8217; Origine</a> me fazem refletir ainda mais, que existe alguma coisa m&#225;gica acontecendo ali naquela propriedade: clima, solo, geografia, dedica&#231;&#227;o dos donos, o hist&#243;rico do grupo dos amigos plantando as primeiras videiras de Syrah e Viognier&#8230; </p><p>Eu ainda n&#227;o consegui encontrar uma resposta pr&#225;tica.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!pQvh!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fecb1ed0f-16a5-49e0-a2ae-50720147d9e0_3072x4080.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!pQvh!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fecb1ed0f-16a5-49e0-a2ae-50720147d9e0_3072x4080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!pQvh!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fecb1ed0f-16a5-49e0-a2ae-50720147d9e0_3072x4080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!pQvh!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fecb1ed0f-16a5-49e0-a2ae-50720147d9e0_3072x4080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!pQvh!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fecb1ed0f-16a5-49e0-a2ae-50720147d9e0_3072x4080.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!pQvh!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fecb1ed0f-16a5-49e0-a2ae-50720147d9e0_3072x4080.jpeg" width="1456" height="1934" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ecb1ed0f-16a5-49e0-a2ae-50720147d9e0_3072x4080.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1934,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1763796,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.thenextbrazil.com/i/178129583?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fecb1ed0f-16a5-49e0-a2ae-50720147d9e0_3072x4080.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!pQvh!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fecb1ed0f-16a5-49e0-a2ae-50720147d9e0_3072x4080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!pQvh!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fecb1ed0f-16a5-49e0-a2ae-50720147d9e0_3072x4080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!pQvh!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fecb1ed0f-16a5-49e0-a2ae-50720147d9e0_3072x4080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!pQvh!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fecb1ed0f-16a5-49e0-a2ae-50720147d9e0_3072x4080.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Marcio Tadashi, anfitri&#227;o da V&#237;nicola L&#8217; Origine</figcaption></figure></div><p><strong>Recentemente fiz um teste cego com um casal de amigos</strong>, que j&#225; viajou o mundo atr&#225;s de vinhos. Servi de forma &#8220;an&#244;nima" tr&#234;s garrafas: </p><ul><li><p>1 Valbuena N&#186;5 Vega Sic&#237;lia 2019 (Espanha);</p></li><li><p>1 Ch&#226;teau Beychevelle Saint-Julien 2000 (Fran&#231;a) e;</p></li><li><p>1 Syrah L &#8216;Origine 2019 (Brasil). </p></li></ul><p>A esposa desse casal, ficou 30 minutos duvidando que ela tinha acabado de beber um vinho "brasileiro". E n&#227;o sabia diferenciar dentre as tr&#234;s ta&#231;as, qual vinho era melhor.</p><p>Esse artigo n&#227;o &#233; publicidade paga e se voc&#234; gosta de vinho de verdade, voc&#234; deveria ir para Santo Antonio do Jardim e ver por dentro de fato, porque a <a href="https://www.instagram.com/vinicolalorigine/">Vin&#237;cola L&#8217; Origine</a> &#233; a Roman&#233;e-Conti Brasileira.</p><p> </p>]]></content:encoded></item><item><title><![CDATA[Joining Malga’s Board of Directors]]></title><description><![CDATA[Joining Forces with Malga to Redefine Digital Payments]]></description><link>https://www.sonhogrande.com/p/joining-malgas-board-of-directors</link><guid isPermaLink="false">https://www.sonhogrande.com/p/joining-malgas-board-of-directors</guid><dc:creator><![CDATA[Rodrigo Dantas]]></dc:creator><pubDate>Fri, 29 Aug 2025 19:36:54 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Xz6F!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36f13dc4-86c2-4b08-9f1f-87780928327d_1600x1200.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>I&#8217;m excited to share that I&#8217;ve accepted the invitation to join <strong>Malga&#8217;s Board of Directors</strong> as a strategic advisor.</p><p>I first met the Malga team about four years ago, back when I was still leading Vindi. From the very beginning, I was impressed by the quality of the founders and the strength of their product. During my ten years as Vindi&#8217;s CEO, I only witnessed a few true innovations in payment platforms &#8212; and <a href="https://malga.io/">Malga</a> was one of them.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Xz6F!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36f13dc4-86c2-4b08-9f1f-87780928327d_1600x1200.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Xz6F!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36f13dc4-86c2-4b08-9f1f-87780928327d_1600x1200.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Xz6F!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36f13dc4-86c2-4b08-9f1f-87780928327d_1600x1200.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Xz6F!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36f13dc4-86c2-4b08-9f1f-87780928327d_1600x1200.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Xz6F!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36f13dc4-86c2-4b08-9f1f-87780928327d_1600x1200.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Xz6F!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36f13dc4-86c2-4b08-9f1f-87780928327d_1600x1200.jpeg" width="1456" height="1092" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/36f13dc4-86c2-4b08-9f1f-87780928327d_1600x1200.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1092,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:297949,&quot;alt&quot;:&quot;malga board&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.thenextbrazil.com/i/172291291?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36f13dc4-86c2-4b08-9f1f-87780928327d_1600x1200.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="malga board" title="malga board" srcset="https://substackcdn.com/image/fetch/$s_!Xz6F!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36f13dc4-86c2-4b08-9f1f-87780928327d_1600x1200.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Xz6F!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36f13dc4-86c2-4b08-9f1f-87780928327d_1600x1200.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Xz6F!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36f13dc4-86c2-4b08-9f1f-87780928327d_1600x1200.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Xz6F!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36f13dc4-86c2-4b08-9f1f-87780928327d_1600x1200.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Vilhena, Garuti and me. </figcaption></figure></div><p>After a period of sabbatical and garden leave, I was honored when <strong>Alex Vilhena</strong> and <strong>Thiago Garuti</strong> invited me to come on board and help guide Malga&#8217;s next steps in strategy and growth.</p><h3>About Malga</h3><p>Founded in 2020 by <a href="https://www.linkedin.com/in/alexliaovilhena/">Alex</a> and <a href="https://www.linkedin.com/in/thiago-garuti-6844b557/">Thiago</a>, Malga is redefining how payments are processed in Brazil. Their mission is to bring <strong>technology and intelligence</strong> to the complex world of payment processing.</p><p>Brazil is one of the most competitive markets globally when it comes to payments, fraud prevention, and transaction intelligence. Malga is uniquely positioned &#8212; with the right timing, product, and team &#8212; to lead this new generation of innovation.</p><p>The company is backed by top investors, including <strong>Verve Capital, QED, Norte Ventures, Costanoa, Latitud, and IDEXO (TOTVS)</strong>.</p><p>I&#8217;m truly thrilled to start this journey with Malga and contribute to shaping the future of digital payments in Brazil.</p><p>Learn more here: <a href="https://malga.io?utm_source=thenextbrazil">malga.io</a></p><p></p>]]></content:encoded></item><item><title><![CDATA[Shorting Ambipar (AMBP3)]]></title><description><![CDATA[Insights from a contrarian bet on one of Brazil&#8217;s most puzzling stock surges]]></description><link>https://www.sonhogrande.com/p/shorting-ambipar-ambp3</link><guid isPermaLink="false">https://www.sonhogrande.com/p/shorting-ambipar-ambp3</guid><dc:creator><![CDATA[Rodrigo Dantas]]></dc:creator><pubDate>Fri, 04 Jul 2025 22:43:54 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!m_j2!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e06a9e3-aa3b-483d-9339-2707daff0559_1398x954.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Recently, I initiated a short position in the Brazilian-listed company <a href="http://ambipar.com.br">Ambipar</a> (B3: AMBP3).</p><p>My thesis was straightforward: the anomaly in Ambipar&#8217;s stock price was closely tied to the chaos surrounding Banco Master in Brazil. Over the past few weeks, <a href="https://einvestidor.estadao.com.br/negocios/cvm-investiga-banco-master-nelson-tanure-ambipar-ambp3/">dozens of reports emerged exposing the entanglements</a> of this lesser-known financial institution &#8212; and its influence across various corners of the Brazilian capital markets.</p><p>One of those connections pointed directly to Ambipar (<a href="https://www.google.com/finance/quote/AMBP3:BVMF">B3: AMBP3</a>), and indirectly, to the controversial investor Nelson Tanure. Although the links aren't always direct, there are too many strange overlaps and coincidences between Tanure, Banco Master, and Ambipar to ignore.</p><p>However, to be clear: my decision to short AMBP3 was not based solely on the Banco Master scandal. The real trigger was the <strong>abnormal price movement</strong> of the stock.</p><p>In less than six months, Ambipar's share price jumped from <strong>R$9.08 to R$268.00</strong> &#8212; without any solid catalyst or material news to justify such a move. Insane!</p><p>That type of rally, in my view, usually signals something unsustainable.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!m_j2!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e06a9e3-aa3b-483d-9339-2707daff0559_1398x954.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!m_j2!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e06a9e3-aa3b-483d-9339-2707daff0559_1398x954.png 424w, https://substackcdn.com/image/fetch/$s_!m_j2!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e06a9e3-aa3b-483d-9339-2707daff0559_1398x954.png 848w, https://substackcdn.com/image/fetch/$s_!m_j2!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e06a9e3-aa3b-483d-9339-2707daff0559_1398x954.png 1272w, https://substackcdn.com/image/fetch/$s_!m_j2!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e06a9e3-aa3b-483d-9339-2707daff0559_1398x954.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!m_j2!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e06a9e3-aa3b-483d-9339-2707daff0559_1398x954.png" width="1398" height="954" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5e06a9e3-aa3b-483d-9339-2707daff0559_1398x954.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:954,&quot;width&quot;:1398,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:150967,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.thenextbrazil.com/i/167552520?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e06a9e3-aa3b-483d-9339-2707daff0559_1398x954.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!m_j2!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e06a9e3-aa3b-483d-9339-2707daff0559_1398x954.png 424w, https://substackcdn.com/image/fetch/$s_!m_j2!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e06a9e3-aa3b-483d-9339-2707daff0559_1398x954.png 848w, https://substackcdn.com/image/fetch/$s_!m_j2!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e06a9e3-aa3b-483d-9339-2707daff0559_1398x954.png 1272w, https://substackcdn.com/image/fetch/$s_!m_j2!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e06a9e3-aa3b-483d-9339-2707daff0559_1398x954.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h3><strong>The Short</strong></h3><p>I opened my short position on <strong>June 5</strong>, selling shares at <strong>R$191.36</strong>, and closed it on <strong>July 1</strong>, buying them back at <strong>R$157.00</strong>. That translated to a <strong>17.69% gain in less than a month</strong>.</p><p>While I still believe the stock is severely overvalued and could fall further in the coming months, I chose to lock in profits and step aside &#8212; at least for now.</p><p>As some market veterans often say: &#8220;<em>It&#8217;s very hard to sit on the other side of the table from Nelson Tanure.&#8221;</em></p><p>I agreed.</p>]]></content:encoded></item><item><title><![CDATA[Exit, Reflect, Rebuild – My Chat with Daniel Chalfon on Astella Playbook]]></title><description><![CDATA[Sharing My Story on Astella Playbook (pt-BR)]]></description><link>https://www.sonhogrande.com/p/exit-reflect-rebuild-my-chat-with</link><guid isPermaLink="false">https://www.sonhogrande.com/p/exit-reflect-rebuild-my-chat-with</guid><dc:creator><![CDATA[Rodrigo Dantas]]></dc:creator><pubDate>Tue, 27 May 2025 20:19:23 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Cs42!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04246029-fa96-4f3e-b993-f5e9e6195ad8_752x750.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>I had the pleasure of joining the <a href="https://open.spotify.com/episode/2lJc6Mo3gMG7b93h5j5lvE?si=i8ykHcH_RyyMr0XAYFiqsw">Astella Playbook</a> podcast to share my journey as the founder of Vindi and what life has been like after the company's exit. We talked about the behind-the-scenes of building a business, the lessons I&#8217;ve learned along the way, and how things change (or don&#8217;t) after an exit.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://linktr.ee/astellaplaybook" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Cs42!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04246029-fa96-4f3e-b993-f5e9e6195ad8_752x750.png 424w, https://substackcdn.com/image/fetch/$s_!Cs42!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04246029-fa96-4f3e-b993-f5e9e6195ad8_752x750.png 848w, https://substackcdn.com/image/fetch/$s_!Cs42!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04246029-fa96-4f3e-b993-f5e9e6195ad8_752x750.png 1272w, https://substackcdn.com/image/fetch/$s_!Cs42!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04246029-fa96-4f3e-b993-f5e9e6195ad8_752x750.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Cs42!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04246029-fa96-4f3e-b993-f5e9e6195ad8_752x750.png" width="728" height="726.063829787234" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/04246029-fa96-4f3e-b993-f5e9e6195ad8_752x750.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:false,&quot;imageSize&quot;:&quot;normal&quot;,&quot;height&quot;:750,&quot;width&quot;:752,&quot;resizeWidth&quot;:728,&quot;bytes&quot;:571033,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:&quot;https://linktr.ee/astellaplaybook&quot;,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.thenextbrazil.com/i/164590799?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04246029-fa96-4f3e-b993-f5e9e6195ad8_752x750.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:&quot;center&quot;,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Cs42!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04246029-fa96-4f3e-b993-f5e9e6195ad8_752x750.png 424w, https://substackcdn.com/image/fetch/$s_!Cs42!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04246029-fa96-4f3e-b993-f5e9e6195ad8_752x750.png 848w, https://substackcdn.com/image/fetch/$s_!Cs42!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04246029-fa96-4f3e-b993-f5e9e6195ad8_752x750.png 1272w, https://substackcdn.com/image/fetch/$s_!Cs42!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04246029-fa96-4f3e-b993-f5e9e6195ad8_752x750.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Astella Playbook Podcast</figcaption></figure></div><p>I also shared what I&#8217;ve been up to since then and my perspective on the future of the ecosystem.</p><p><a href="https://podcasts.apple.com/us/podcast/rodrigo-dantas-o-fundador-da-vindi-e-a-vida-ap%C3%B3s-o-exit/id1572991606?i=1000710043058">Apple Podcasts</a></p><p><a href="https://open.spotify.com/episode/2lJc6Mo3gMG7b93h5j5lvE?si=mDQtE9n9SQehdmMtJYpPZg">Spotify Podcasts</a></p>]]></content:encoded></item><item><title><![CDATA[Fireworks in the Batista Brothers’ Zoom Today]]></title><description><![CDATA[JBS needs 25 million more votes to proceed with its listing on the NYSE]]></description><link>https://www.sonhogrande.com/p/fireworks-in-the-batista-brothers</link><guid isPermaLink="false">https://www.sonhogrande.com/p/fireworks-in-the-batista-brothers</guid><dc:creator><![CDATA[Rodrigo Dantas]]></dc:creator><pubDate>Thu, 22 May 2025 13:09:57 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!u1Ue!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F006aa35e-e978-4be2-9e93-0a1b07d6f72d_888x590.webp" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Joesley and Wesley Batista are facing a crucial challenge today as shareholders weigh in on <a href="https://www.jbs.com.br/">JBS&#8217;s</a> proposed dual listing.</p><p>The company announced it had received approximately 246 million votes in favor of the proposal and about 271 million votes against, with over 3 million abstentions.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!u1Ue!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F006aa35e-e978-4be2-9e93-0a1b07d6f72d_888x590.webp" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!u1Ue!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F006aa35e-e978-4be2-9e93-0a1b07d6f72d_888x590.webp 424w, https://substackcdn.com/image/fetch/$s_!u1Ue!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F006aa35e-e978-4be2-9e93-0a1b07d6f72d_888x590.webp 848w, https://substackcdn.com/image/fetch/$s_!u1Ue!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F006aa35e-e978-4be2-9e93-0a1b07d6f72d_888x590.webp 1272w, https://substackcdn.com/image/fetch/$s_!u1Ue!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F006aa35e-e978-4be2-9e93-0a1b07d6f72d_888x590.webp 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!u1Ue!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F006aa35e-e978-4be2-9e93-0a1b07d6f72d_888x590.webp" width="888" height="590" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/006aa35e-e978-4be2-9e93-0a1b07d6f72d_888x590.webp&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:590,&quot;width&quot;:888,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:35196,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/webp&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.thenextbrazil.com/i/164157807?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F006aa35e-e978-4be2-9e93-0a1b07d6f72d_888x590.webp&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!u1Ue!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F006aa35e-e978-4be2-9e93-0a1b07d6f72d_888x590.webp 424w, https://substackcdn.com/image/fetch/$s_!u1Ue!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F006aa35e-e978-4be2-9e93-0a1b07d6f72d_888x590.webp 848w, https://substackcdn.com/image/fetch/$s_!u1Ue!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F006aa35e-e978-4be2-9e93-0a1b07d6f72d_888x590.webp 1272w, https://substackcdn.com/image/fetch/$s_!u1Ue!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F006aa35e-e978-4be2-9e93-0a1b07d6f72d_888x590.webp 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Joesley e Wesley Batista &#8212; Foto: Claudio Belli/Valor</figcaption></figure></div><p>To move forward with the dual listing, JBS still needs <strong>an additional 25 million favorable votes. </strong></p><p><em>"I&#8217;d appreciate it if you could cancel all of today&#8217;s meetings". </em></p><p></p><p></p><p></p>]]></content:encoded></item><item><title><![CDATA[Carlo Ancelotti Is the New Coach of Brazil’s National Team ]]></title><description><![CDATA[The tough job of rebuilding Brazil&#8217;s football legacy]]></description><link>https://www.sonhogrande.com/p/carlo-ancelotti-is-the-new-coach</link><guid isPermaLink="false">https://www.sonhogrande.com/p/carlo-ancelotti-is-the-new-coach</guid><dc:creator><![CDATA[Rodrigo Dantas]]></dc:creator><pubDate>Mon, 12 May 2025 14:20:39 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!OJKs!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F28642d6e-2c4f-4f64-b785-ebb1d5746a90_774x516.webp" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>The Brazilian Football Confederation (<a href="https://cbf.com.br/">CBF</a>) has just confirmed that Carlo Ancelotti will be the new coach of the Brazilian national team.</p><p>Ancelotti has been a top pick among fans, journalists, and football experts &#8212; especially after Brazil&#8217;s recent disappointments in major tournaments. With his winning history and calm style, many are hopeful he can bring Brazil back to the top.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!OJKs!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F28642d6e-2c4f-4f64-b785-ebb1d5746a90_774x516.webp" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!OJKs!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F28642d6e-2c4f-4f64-b785-ebb1d5746a90_774x516.webp 424w, https://substackcdn.com/image/fetch/$s_!OJKs!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F28642d6e-2c4f-4f64-b785-ebb1d5746a90_774x516.webp 848w, https://substackcdn.com/image/fetch/$s_!OJKs!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F28642d6e-2c4f-4f64-b785-ebb1d5746a90_774x516.webp 1272w, https://substackcdn.com/image/fetch/$s_!OJKs!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F28642d6e-2c4f-4f64-b785-ebb1d5746a90_774x516.webp 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!OJKs!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F28642d6e-2c4f-4f64-b785-ebb1d5746a90_774x516.webp" width="774" height="516" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/28642d6e-2c4f-4f64-b785-ebb1d5746a90_774x516.webp&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:516,&quot;width&quot;:774,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:16350,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/webp&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.thenextbrazil.com/i/163397191?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F28642d6e-2c4f-4f64-b785-ebb1d5746a90_774x516.webp&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!OJKs!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F28642d6e-2c4f-4f64-b785-ebb1d5746a90_774x516.webp 424w, https://substackcdn.com/image/fetch/$s_!OJKs!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F28642d6e-2c4f-4f64-b785-ebb1d5746a90_774x516.webp 848w, https://substackcdn.com/image/fetch/$s_!OJKs!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F28642d6e-2c4f-4f64-b785-ebb1d5746a90_774x516.webp 1272w, https://substackcdn.com/image/fetch/$s_!OJKs!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F28642d6e-2c4f-4f64-b785-ebb1d5746a90_774x516.webp 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Photo: Getty Images</figcaption></figure></div><p>This news is a bright spot amid all the recent drama around Neymar, CBF president Ednaldo Rodrigues, and ongoing accusations of corruption inside the organization.</p><p>Ancelotti, who has won a ton of major titles throughout his career, now has the <strong>tough job of rebuilding Brazil&#8217;s football legacy</strong> and giving fans something to cheer about again.</p><p>To lead Brazil&#8217;s National Team, he will receive around BRL 5 million per month.</p><h4>About Mr. Ancelotti</h4><p>Carlo Ancelotti is an Italian football manager and former player. He was born in Reggiolo, Italy on June 10, 1959. </p><p>Mr. Ancelotti is one of the most successful football managers in history, having won major titles across Europe&#8217;s top leagues. <strong>He is the only manager to have won the UEFA Champions League four times</strong>&#8212;as of 2024&#8212;with AC Milan (2003, 2007) and Real Madrid (2014, 2022). </p><p>Domestically, he has secured league titles in Italy (Serie A with Milan), England (Premier League with Chelsea), France (Ligue 1 with Paris Saint-Germain), Germany (Bundesliga with Bayern Munich), and Spain (La Liga with Real Madrid), making him the first coach to win the top-flight title in all five of Europe&#8217;s major leagues. Ancelotti&#8217;s ability to adapt his tactical approach and manage high-profile squads has cemented his legacy as a truly elite figure in football management.</p><p></p><p></p>]]></content:encoded></item><item><title><![CDATA[The Next Brazilian President]]></title><description><![CDATA[Rewriting the race: emerging forces in Brazil&#8217;s Next Presidential Election.]]></description><link>https://www.sonhogrande.com/p/the-next-brazilian-president</link><guid isPermaLink="false">https://www.sonhogrande.com/p/the-next-brazilian-president</guid><dc:creator><![CDATA[Rodrigo Dantas]]></dc:creator><pubDate>Wed, 07 May 2025 17:48:46 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!d61A!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F07504534-d723-4e36-8fe4-7f0e9097122c_1170x700.webp" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Recent developments involving Brazil&#8217;s two main political figures&#8212;President Lula and former President Jair Bolsonaro&#8212;are dramatically reshaping the path to the 2026 presidential election.</p><p>On one side, <strong>Lula</strong> is weakened by a wave of scandals surrounding his administration. On the other, <strong>Bolsonaro</strong> is facing serious health issues and legal battles that could bar him from running. Both leaders are in trouble&#8212;and Brazil&#8217;s political future is wide open.</p><p>The left-wing leader Lula lacks a clear successor and will face strong opposition in 2026. Recent revelations about fraud in the Brazilian pension system, persistent inflation, and unpopular government spending are now being weaponized by the right-wing opposition. Figures like Nikolas Ferreira, a young federal deputy with immense social media influence, are taking the lead in this communication war.</p><p>Lula&#8217;s government also suffers from weak messaging and growing internal tension. A key issue frequently mentioned by political insiders is the role of <strong>First Lady Janja da Silva</strong>, who is said to be influencing the president&#8217;s agenda&#8212;even creating friction within his inner circle.</p><h3><strong>&#8220;The lobbyist&#8221; and &#8220;the shaking hands group&#8221;</strong></h3><p>While Bolsonaro attempts to maintain unity among conservatives, his declining health and legal problems have opened the door for a new &#8220;invisible&#8221; leadership figure. <strong>Gilberto Kassab</strong> is becoming a central player. Former Mayor of S&#227;o Paulo and Minister of Science under President Michel Temer, Kassab is now one of Brazil&#8217;s most influential political operators.</p><p>Kassab is closely connected to Brazil&#8217;s elite political circles and, according to several congressional sources, <em>nothing major is being negotiated without his approval</em>. He has reportedly ruled out supporting Lula, and analysts suggest he is also reluctant to back Bolsonaro.</p><p>A powerful coalition is quietly forming, composed of: Romeu Zema (Governor of Minas Gerais), Ratinho Jr. (Governor of Paran&#225;), Ronaldo Caiado (Governor of Goi&#225;s), Michel Temer (Former President) and Nikolas Ferreira (Federal Deputy) is being called of <em>&#8220;The Shaking Hands Group.&#8221;</em></p><p>These figures combine strong regional influence, broad communication reach, and national political weight. Kassab is aligned with them. This group could present a serious challenge to Lula&#8212;or any other left-wing candidate.</p><p>Potential successors on the left (and Lula), such as Fernando Haddad (Minister of Finance), Geraldo Alckmin (Vice President), Simone Tebet (Minister of Planning), and Erika Hilton (Federal Deputy), are being discussed in the media&#8212;but none currently show strong momentum or public support. Most polling shows a lack of enthusiasm for any clear left-wing alternative to Lula.</p><p>With Bolsonaro potentially out of the race, <strong>Tarc&#237;sio de Freitas</strong> may emerge as the natural heir to the right-wing electorate. He would likely receive full backing from Bolsonaro&#8217;s family, who remain influential in Congress, the Senate, and across social media.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!d61A!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F07504534-d723-4e36-8fe4-7f0e9097122c_1170x700.webp" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!d61A!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F07504534-d723-4e36-8fe4-7f0e9097122c_1170x700.webp 424w, https://substackcdn.com/image/fetch/$s_!d61A!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F07504534-d723-4e36-8fe4-7f0e9097122c_1170x700.webp 848w, https://substackcdn.com/image/fetch/$s_!d61A!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F07504534-d723-4e36-8fe4-7f0e9097122c_1170x700.webp 1272w, https://substackcdn.com/image/fetch/$s_!d61A!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F07504534-d723-4e36-8fe4-7f0e9097122c_1170x700.webp 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!d61A!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F07504534-d723-4e36-8fe4-7f0e9097122c_1170x700.webp" width="1170" height="700" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/07504534-d723-4e36-8fe4-7f0e9097122c_1170x700.webp&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:700,&quot;width&quot;:1170,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:24916,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/webp&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.thenextbrazil.com/i/163008773?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F07504534-d723-4e36-8fe4-7f0e9097122c_1170x700.webp&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" title="" srcset="https://substackcdn.com/image/fetch/$s_!d61A!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F07504534-d723-4e36-8fe4-7f0e9097122c_1170x700.webp 424w, https://substackcdn.com/image/fetch/$s_!d61A!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F07504534-d723-4e36-8fe4-7f0e9097122c_1170x700.webp 848w, https://substackcdn.com/image/fetch/$s_!d61A!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F07504534-d723-4e36-8fe4-7f0e9097122c_1170x700.webp 1272w, https://substackcdn.com/image/fetch/$s_!d61A!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F07504534-d723-4e36-8fe4-7f0e9097122c_1170x700.webp 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Photo: Tarcisio de Freitas - Band News - UOL</figcaption></figure></div><p>Tarc&#237;sio also enjoys support from major conservative figures&#8212;including members of the &#8220;shaking hands&#8221; group&#8212;and is viewed as a pragmatic, less polarizing alternative to Bolsonaro.</p><p><strong>His political resume is strong:</strong></p><ul><li><p>Current Governor of S&#227;o Paulo, Brazil&#8217;s most important state;</p></li><li><p>Former Minister of Infrastructure under Bolsonaro;</p></li><li><p>Former director of the DNIT (National Department of Transport Infrastructure) during President Dilma Rousseff&#8217;s administration;</p></li></ul><p>A military engineer by training, Tarc&#237;sio studied at IME (Brazil&#8217;s elite Military Engineering Institute), where he still holds the record for the highest GPA in the school&#8217;s history, until now.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!TKQg!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff49f4d84-febf-439d-a2d3-6d8bdf9e2154_676x450.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!TKQg!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff49f4d84-febf-439d-a2d3-6d8bdf9e2154_676x450.png 424w, https://substackcdn.com/image/fetch/$s_!TKQg!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff49f4d84-febf-439d-a2d3-6d8bdf9e2154_676x450.png 848w, https://substackcdn.com/image/fetch/$s_!TKQg!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff49f4d84-febf-439d-a2d3-6d8bdf9e2154_676x450.png 1272w, https://substackcdn.com/image/fetch/$s_!TKQg!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff49f4d84-febf-439d-a2d3-6d8bdf9e2154_676x450.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!TKQg!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff49f4d84-febf-439d-a2d3-6d8bdf9e2154_676x450.png" width="676" height="450" 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srcset="https://substackcdn.com/image/fetch/$s_!TKQg!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff49f4d84-febf-439d-a2d3-6d8bdf9e2154_676x450.png 424w, https://substackcdn.com/image/fetch/$s_!TKQg!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff49f4d84-febf-439d-a2d3-6d8bdf9e2154_676x450.png 848w, https://substackcdn.com/image/fetch/$s_!TKQg!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff49f4d84-febf-439d-a2d3-6d8bdf9e2154_676x450.png 1272w, https://substackcdn.com/image/fetch/$s_!TKQg!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff49f4d84-febf-439d-a2d3-6d8bdf9e2154_676x450.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Romeu Zema, Ronaldo Caiado e Ratinho. Jr, three members of "shaking hands group&#8221;- Photo Instagram.</figcaption></figure></div><p>While he doesn&#8217;t yet enjoy the same level of popular recognition as Lula or Bolsonaro, Tarc&#237;sio&#8217;s name is gaining ground in early polling, especially in scenarios where Lula runs without a unified left or Bolsonaro is disqualified.</p><p>I don&#8217;t have a crystal ball, of course. But if current dynamics continue, and the opposition unites under a single candidacy, <strong>Tarc&#237;sio de Freitas may very well become Brazil&#8217;s next president</strong>.</p><p></p>]]></content:encoded></item><item><title><![CDATA[Why I Invest in Identity Validation Platform iDwall]]></title><description><![CDATA[When the investment goes beyond the money]]></description><link>https://www.sonhogrande.com/p/why-i-invest-in-identity-validation</link><guid isPermaLink="false">https://www.sonhogrande.com/p/why-i-invest-in-identity-validation</guid><dc:creator><![CDATA[Rodrigo Dantas]]></dc:creator><pubDate>Thu, 03 Apr 2025 15:03:58 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!M0q6!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b6b1ee7-f983-4bf7-8ac2-4bbce32fffdc_1212x909.webp" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>I invested in <a href="https://idwall.co/">iDwall</a>  in 2016 alongside two renowned entrepreneurs: Bruno Yoshimura (partner at <a href="https://medium.com/onevc/why-we-invested-in-idwall-ca2636da0b5e">OneVC</a>) and Paulo Silveira (co-founder of Alura). I was fortunate to begin my angel investing journey with a successful company like iDwall and its founders, achieving a return of more than 90x.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!M0q6!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b6b1ee7-f983-4bf7-8ac2-4bbce32fffdc_1212x909.webp" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!M0q6!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b6b1ee7-f983-4bf7-8ac2-4bbce32fffdc_1212x909.webp 424w, https://substackcdn.com/image/fetch/$s_!M0q6!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b6b1ee7-f983-4bf7-8ac2-4bbce32fffdc_1212x909.webp 848w, https://substackcdn.com/image/fetch/$s_!M0q6!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b6b1ee7-f983-4bf7-8ac2-4bbce32fffdc_1212x909.webp 1272w, https://substackcdn.com/image/fetch/$s_!M0q6!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b6b1ee7-f983-4bf7-8ac2-4bbce32fffdc_1212x909.webp 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!M0q6!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b6b1ee7-f983-4bf7-8ac2-4bbce32fffdc_1212x909.webp" width="1212" height="909" 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srcset="https://substackcdn.com/image/fetch/$s_!M0q6!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b6b1ee7-f983-4bf7-8ac2-4bbce32fffdc_1212x909.webp 424w, https://substackcdn.com/image/fetch/$s_!M0q6!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b6b1ee7-f983-4bf7-8ac2-4bbce32fffdc_1212x909.webp 848w, https://substackcdn.com/image/fetch/$s_!M0q6!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b6b1ee7-f983-4bf7-8ac2-4bbce32fffdc_1212x909.webp 1272w, https://substackcdn.com/image/fetch/$s_!M0q6!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b6b1ee7-f983-4bf7-8ac2-4bbce32fffdc_1212x909.webp 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">iDwall&#8217;s Photo.</figcaption></figure></div><p>I first met Lincoln Ando in Silicon Valley in 2014, during a program for Brazilian entrepreneurs led by Bedy Yang. At the time, both Lincoln and I were relatively inexperienced. That group was truly special, and I was lucky to travel and learn alongside the founders of Moip, Social Miner, MindMiners, Konduto, and VaiVolta&#8212;Lincoln Ando's first startup.</p><p>Lincoln, of course, left a strong impression on me.</p><p>Two years later, Lincoln moved on from VaiVolta, and we reconnected to discuss a new thesis he was validating with two other tech entrepreneurs. Within just five minutes of hearing about their new venture, I knew I wanted to invest.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.sonhogrande.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">The Next Brazil is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p><p>Lincoln and Raphael Melo were tackling online fraud and identity verification using deep technology. In 2016, banks and fintechs were required to conduct identity validation through manual processes, relying heavily on human labor or BPO services to check data. </p><p>It was an expensive and non-scalable approach.</p><p>Today, it's easy to see how seamless it is to open a bank account, create a profile on a food delivery app, or order a ride via smartphone. But back then, <strong>iDwall was the first Brazilian company to enable businesses to automate identity validation</strong>, building trust in technology for complex processes like KYC (Know Your Customer), AML (Anti-Money Laundering), fraud detection, and risk prevention.</p><p>From that moment on, the process of registering for digital services in Brazil changed forever.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!AVwT!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe103a45f-2b49-4f7d-a591-2031a4580f43_640x640.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!AVwT!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe103a45f-2b49-4f7d-a591-2031a4580f43_640x640.jpeg 424w, https://substackcdn.com/image/fetch/$s_!AVwT!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe103a45f-2b49-4f7d-a591-2031a4580f43_640x640.jpeg 848w, https://substackcdn.com/image/fetch/$s_!AVwT!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe103a45f-2b49-4f7d-a591-2031a4580f43_640x640.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!AVwT!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe103a45f-2b49-4f7d-a591-2031a4580f43_640x640.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!AVwT!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe103a45f-2b49-4f7d-a591-2031a4580f43_640x640.jpeg" width="640" height="640" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/e103a45f-2b49-4f7d-a591-2031a4580f43_640x640.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:640,&quot;width&quot;:640,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:178784,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.thenextbrazil.com/i/158105920?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe103a45f-2b49-4f7d-a591-2031a4580f43_640x640.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!AVwT!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe103a45f-2b49-4f7d-a591-2031a4580f43_640x640.jpeg 424w, https://substackcdn.com/image/fetch/$s_!AVwT!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe103a45f-2b49-4f7d-a591-2031a4580f43_640x640.jpeg 848w, https://substackcdn.com/image/fetch/$s_!AVwT!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe103a45f-2b49-4f7d-a591-2031a4580f43_640x640.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!AVwT!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe103a45f-2b49-4f7d-a591-2031a4580f43_640x640.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Brazil Innovators Group lead by Bedy Yang.</figcaption></figure></div><h4>Investing in iDwall</h4><p>For me, investing in iDwall was about more than just capital. I learned invaluable lessons from the founders about software, fraud prevention, fundraising, and building a scalable platform capable of processing thousands of analyses per minute&#8212;insights I later applied at Vindi.</p><p>As a pioneer in identity validation, iDwall witnessed many competitors emerge, some as copycats and others pivoting their business models to compete. Despite this, the founders and team maintained a relentless focus on technology, product innovation, and execution. </p><p>Their obsession with excellence was a significant learning experience for me as a founder.</p><p>The impact of iDwall is undeniable. Two of Brazil's three largest private banks use iDwall's solutions, more than BRL 8 billion in fraud has been prevented, and the company remains at the forefront of innovation.</p><h3>Scientists, PhDs, Engineers, and a Diverse Team</h3><p>Fast forward to 2025, and I can confidently say that <strong>iDwall has the most sophisticated technology of any company I know.</strong></p><p>Today, around 400 companies rely on iDwall&#8217;s solutions to prevent fraud and eliminate manual work. The company serves financial institutions, e-commerce platforms, marketplaces, telecom providers, insurance companies, betting platforms, logistics firms, and more.</p><p>iDwall works with top-tier brands and industry leaders. One of its core strategies has always been to develop deep technology to support high-caliber enterprises. Ita&#250;, Bradesco, iFood, and SulAm&#233;rica are just a few of its esteemed clients.</p><p>To maintain its pioneering spirit, iDwall is led by a diverse group of professionals, including scientists, PhDs, engineers, psychologists, lawyers, and experts from various fields. The founders and leadership team are deeply committed to building a robust platform with a strong emphasis on diversity and innovation.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!BXVY!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F788181ae-1e24-48a1-af48-7bd3d7b316ff_1638x1154.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!BXVY!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F788181ae-1e24-48a1-af48-7bd3d7b316ff_1638x1154.png 424w, https://substackcdn.com/image/fetch/$s_!BXVY!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F788181ae-1e24-48a1-af48-7bd3d7b316ff_1638x1154.png 848w, https://substackcdn.com/image/fetch/$s_!BXVY!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F788181ae-1e24-48a1-af48-7bd3d7b316ff_1638x1154.png 1272w, https://substackcdn.com/image/fetch/$s_!BXVY!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F788181ae-1e24-48a1-af48-7bd3d7b316ff_1638x1154.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!BXVY!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F788181ae-1e24-48a1-af48-7bd3d7b316ff_1638x1154.png" width="1456" height="1026" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/788181ae-1e24-48a1-af48-7bd3d7b316ff_1638x1154.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1026,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:699902,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.thenextbrazil.com/i/158105920?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F788181ae-1e24-48a1-af48-7bd3d7b316ff_1638x1154.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!BXVY!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F788181ae-1e24-48a1-af48-7bd3d7b316ff_1638x1154.png 424w, https://substackcdn.com/image/fetch/$s_!BXVY!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F788181ae-1e24-48a1-af48-7bd3d7b316ff_1638x1154.png 848w, https://substackcdn.com/image/fetch/$s_!BXVY!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F788181ae-1e24-48a1-af48-7bd3d7b316ff_1638x1154.png 1272w, https://substackcdn.com/image/fetch/$s_!BXVY!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F788181ae-1e24-48a1-af48-7bd3d7b316ff_1638x1154.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">iDwall's platform. </figcaption></figure></div><p>iDwall is the first Brazilian company with 100% locally developed technology to obtain the <a href="https://www.ibeta.com/">iBeta2</a> seal, which certifies compliance with the international ISO 30703-3 standard. To put this into perspective, only 50 companies worldwide have earned this certification.</p><p>Backed by GGV Capital, monashees, Canary, Qualcomm Ventures LLC, 500 Startups, ONEVC, Peninsula, and Norte Ventures, iDwall has raised a total of $53 million in funding.</p><p>This unique combination of innovation, investment, and execution has made iDwall one of Brazil&#8217;s most groundbreaking companies.</p><p>iDwall was my first angel investment and one of my most successful in terms of ROI (+90x). But more importantly, it was a priceless learning experience, thanks to Raphael, Lincoln, and the entire iDwall team.</p><p>It was one of the best investments of my life&#8212;not just financially, but in every sense.</p><p>Recently, Lincoln Ando was honored by Okta Ventures as part of &#8220;<a href="https://investor.okta.com/news-and-events/news-releases/news-details/2025/Okta-Ventures-Unveils-The-Identity-25-to-Honor-Pioneers-Shaping-the-Future-of-Digital-Identity/default.aspx">The Identity 25</a>,&#8221; recognizing pioneers shaping the future of digital identity.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!vKJ3!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17651291-22ad-42d4-874a-ad629c6fbdd8_1600x1066.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!vKJ3!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17651291-22ad-42d4-874a-ad629c6fbdd8_1600x1066.jpeg 424w, https://substackcdn.com/image/fetch/$s_!vKJ3!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17651291-22ad-42d4-874a-ad629c6fbdd8_1600x1066.jpeg 848w, https://substackcdn.com/image/fetch/$s_!vKJ3!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17651291-22ad-42d4-874a-ad629c6fbdd8_1600x1066.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!vKJ3!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17651291-22ad-42d4-874a-ad629c6fbdd8_1600x1066.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!vKJ3!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17651291-22ad-42d4-874a-ad629c6fbdd8_1600x1066.jpeg" width="1456" height="970" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/17651291-22ad-42d4-874a-ad629c6fbdd8_1600x1066.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:970,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:243462,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.thenextbrazil.com/i/158105920?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17651291-22ad-42d4-874a-ad629c6fbdd8_1600x1066.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" title="" srcset="https://substackcdn.com/image/fetch/$s_!vKJ3!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17651291-22ad-42d4-874a-ad629c6fbdd8_1600x1066.jpeg 424w, https://substackcdn.com/image/fetch/$s_!vKJ3!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17651291-22ad-42d4-874a-ad629c6fbdd8_1600x1066.jpeg 848w, https://substackcdn.com/image/fetch/$s_!vKJ3!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17651291-22ad-42d4-874a-ad629c6fbdd8_1600x1066.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!vKJ3!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17651291-22ad-42d4-874a-ad629c6fbdd8_1600x1066.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">"The Identity 25" to Honor Pioneers Shaping the Future of Digital Identity</figcaption></figure></div><div><hr></div><div class="captioned-button-wrap" data-attrs="{&quot;url&quot;:&quot;https://www.sonhogrande.com/p/why-i-invest-in-identity-validation?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="CaptionedButtonToDOM"><div class="preamble"><p class="cta-caption">Thanks for reading The Next Brazil! This post is public so feel free to share it.</p></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.sonhogrande.com/p/why-i-invest-in-identity-validation?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.sonhogrande.com/p/why-i-invest-in-identity-validation?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p></div><div><hr></div><p></p><p><em>ps: to invest in this company I simply sent a message to Lincoln on Facebook. </em></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!P1z8!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fed7cc023-c430-4781-81b3-f289ce1d0506_634x406.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!P1z8!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fed7cc023-c430-4781-81b3-f289ce1d0506_634x406.png 424w, https://substackcdn.com/image/fetch/$s_!P1z8!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fed7cc023-c430-4781-81b3-f289ce1d0506_634x406.png 848w, https://substackcdn.com/image/fetch/$s_!P1z8!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fed7cc023-c430-4781-81b3-f289ce1d0506_634x406.png 1272w, https://substackcdn.com/image/fetch/$s_!P1z8!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fed7cc023-c430-4781-81b3-f289ce1d0506_634x406.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!P1z8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fed7cc023-c430-4781-81b3-f289ce1d0506_634x406.png" width="634" height="406" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ed7cc023-c430-4781-81b3-f289ce1d0506_634x406.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:false,&quot;imageSize&quot;:&quot;normal&quot;,&quot;height&quot;:406,&quot;width&quot;:634,&quot;resizeWidth&quot;:634,&quot;bytes&quot;:52937,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.thenextbrazil.com/i/158105920?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fed7cc023-c430-4781-81b3-f289ce1d0506_634x406.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" title="" srcset="https://substackcdn.com/image/fetch/$s_!P1z8!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fed7cc023-c430-4781-81b3-f289ce1d0506_634x406.png 424w, https://substackcdn.com/image/fetch/$s_!P1z8!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fed7cc023-c430-4781-81b3-f289ce1d0506_634x406.png 848w, https://substackcdn.com/image/fetch/$s_!P1z8!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fed7cc023-c430-4781-81b3-f289ce1d0506_634x406.png 1272w, https://substackcdn.com/image/fetch/$s_!P1z8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fed7cc023-c430-4781-81b3-f289ce1d0506_634x406.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">My first angel investment was sealed by Messenger - 2016</figcaption></figure></div><p></p>]]></content:encoded></item><item><title><![CDATA[What makes Espírito Santo do Pinhal the "branch" of Faria Lima in the Serra da Mantiqueira?]]></title><description><![CDATA[The quality of the wines produced in the region has been attracting a growing number of entrepreneurs, investors, and top executives, who are also venturing into viticulture.]]></description><link>https://www.sonhogrande.com/p/what-makes-espirito-santo-do-pinhal</link><guid isPermaLink="false">https://www.sonhogrande.com/p/what-makes-espirito-santo-do-pinhal</guid><dc:creator><![CDATA[Rodrigo Dantas]]></dc:creator><pubDate>Mon, 10 Mar 2025 17:33:51 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!uvSq!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fde1429fe-7404-4805-9e07-2e9228bad738_1204x1600.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><em>You can read this full article <a href="https://neofeed.com.br/finde/o-que-faz-de-espirito-santo-do-pinhal-a-sucursal-da-faria-lima-na-serra-da-mantiqueira/">on Neofeed</a>.</em></p><p><strong>Esp&#237;rito Santo do Pinhal</strong>, located 190 kilometers from S&#227;o Paulo in the Serra da Mantiqueira, has been attracting a growing number of entrepreneurs, investors, and top executives, earning it the nickname "branch" of Faria Lima. Traditionally known for coffee cultivation, the city has recently become a destination for wine enthusiasts, both domestic and international. This trend has led many "Faria Limers" to cultivate their own grapes and produce their own wines.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!uvSq!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fde1429fe-7404-4805-9e07-2e9228bad738_1204x1600.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!uvSq!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fde1429fe-7404-4805-9e07-2e9228bad738_1204x1600.jpeg 424w, https://substackcdn.com/image/fetch/$s_!uvSq!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fde1429fe-7404-4805-9e07-2e9228bad738_1204x1600.jpeg 848w, https://substackcdn.com/image/fetch/$s_!uvSq!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fde1429fe-7404-4805-9e07-2e9228bad738_1204x1600.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!uvSq!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fde1429fe-7404-4805-9e07-2e9228bad738_1204x1600.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!uvSq!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fde1429fe-7404-4805-9e07-2e9228bad738_1204x1600.jpeg" width="1204" height="1600" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/de1429fe-7404-4805-9e07-2e9228bad738_1204x1600.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1600,&quot;width&quot;:1204,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:502060,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.thenextbrazil.com/i/158786916?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fde1429fe-7404-4805-9e07-2e9228bad738_1204x1600.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!uvSq!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fde1429fe-7404-4805-9e07-2e9228bad738_1204x1600.jpeg 424w, https://substackcdn.com/image/fetch/$s_!uvSq!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fde1429fe-7404-4805-9e07-2e9228bad738_1204x1600.jpeg 848w, https://substackcdn.com/image/fetch/$s_!uvSq!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fde1429fe-7404-4805-9e07-2e9228bad738_1204x1600.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!uvSq!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fde1429fe-7404-4805-9e07-2e9228bad738_1204x1600.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Luzia coffee farm. </figcaption></figure></div><p>The transformation began in the early 2000s when the Guaspari family identified the highlands of Pinhal as ideal for viticulture, comparable to European vineyards, leading to the establishment of Vin&#237;cola Guaspari in 2006. Today, with 50 hectares of vineyards, the winery has received several awards, including the Decanter World Wine Awards 2024.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!94XT!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04af8f01-24e8-4fc5-bcd3-ad809a830647_1360x766.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!94XT!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04af8f01-24e8-4fc5-bcd3-ad809a830647_1360x766.jpeg 424w, https://substackcdn.com/image/fetch/$s_!94XT!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04af8f01-24e8-4fc5-bcd3-ad809a830647_1360x766.jpeg 848w, https://substackcdn.com/image/fetch/$s_!94XT!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04af8f01-24e8-4fc5-bcd3-ad809a830647_1360x766.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!94XT!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04af8f01-24e8-4fc5-bcd3-ad809a830647_1360x766.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!94XT!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04af8f01-24e8-4fc5-bcd3-ad809a830647_1360x766.jpeg" width="1360" height="766" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/04af8f01-24e8-4fc5-bcd3-ad809a830647_1360x766.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:766,&quot;width&quot;:1360,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:502648,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.thenextbrazil.com/i/158786916?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04af8f01-24e8-4fc5-bcd3-ad809a830647_1360x766.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!94XT!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04af8f01-24e8-4fc5-bcd3-ad809a830647_1360x766.jpeg 424w, https://substackcdn.com/image/fetch/$s_!94XT!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04af8f01-24e8-4fc5-bcd3-ad809a830647_1360x766.jpeg 848w, https://substackcdn.com/image/fetch/$s_!94XT!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04af8f01-24e8-4fc5-bcd3-ad809a830647_1360x766.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!94XT!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04af8f01-24e8-4fc5-bcd3-ad809a830647_1360x766.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Merum Wineyard</figcaption></figure></div><p>Currently, there are at least 39 winery projects underway within a 50-kilometer radius of the city's center. Over the past two decades, approximately R$ 530 million have been invested in the region, with tourism generating R$ 25 million in 2024 alone. The city has flourished, earning the nickname "Serra dos Encontros" and solidifying its place among the best Brazilian wine routes.</p><p>S&#233;rgio Batista, former vice president of Mastercard, discovered Pinhal by chance. After years of enotourism worldwide with his wife, Luciana Guimar&#227;es, he participated in a blind tasting where he mistook a Brazilian Syrah from Guaspari for a French one. Impressed, they visited Pinhal and, in 2021, purchased land to establish <a href="https://vinicolamerum.com.br/">Vin&#237;cola Merum</a>.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!wSRO!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf1972f8-92d4-4212-a2d3-08df7ef97346_1200x800.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!wSRO!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf1972f8-92d4-4212-a2d3-08df7ef97346_1200x800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!wSRO!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf1972f8-92d4-4212-a2d3-08df7ef97346_1200x800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!wSRO!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf1972f8-92d4-4212-a2d3-08df7ef97346_1200x800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!wSRO!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf1972f8-92d4-4212-a2d3-08df7ef97346_1200x800.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!wSRO!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf1972f8-92d4-4212-a2d3-08df7ef97346_1200x800.jpeg" width="1200" height="800" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/af1972f8-92d4-4212-a2d3-08df7ef97346_1200x800.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:800,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:129303,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.thenextbrazil.com/i/158786916?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf1972f8-92d4-4212-a2d3-08df7ef97346_1200x800.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!wSRO!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf1972f8-92d4-4212-a2d3-08df7ef97346_1200x800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!wSRO!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf1972f8-92d4-4212-a2d3-08df7ef97346_1200x800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!wSRO!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf1972f8-92d4-4212-a2d3-08df7ef97346_1200x800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!wSRO!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf1972f8-92d4-4212-a2d3-08df7ef97346_1200x800.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Felipe Aversa e Juliano Louren&#231;o - Rancho Churrascada.</figcaption></figure></div><p>Similarly, Fabiano Duarte, a former executive at Ita&#250; and Mastercard, invested R$ 4 million in Vin&#237;cola Duarte. Ana Paula and Patrick Eckert, president of the pharmaceutical company GSK in Brazil, founded Vin&#237;cola Les Amis. Juliano Louren&#231;o, after selling IClinic, partnered with Felipe Aversa to create <a href="http://ranchochurrascada.com.br">Rancho Churrascada</a>, a complex offering dining, lodging, and rural experiences. <a href="http://instagram.com/dantasrodrigo">Rodrigo Dantas</a>, co-founder of Vindi, chose to invest in coffee cultivation, noting opportunities as current producers age and younger generations show less interest in farming.</p><p>These initiatives highlight the region's potential, attracting professionals seeking new ventures and contributing to the economic and cultural development of Esp&#237;rito Santo do Pinhal.</p><p>Read <a href="https://neofeed.com.br/finde/o-que-faz-de-espirito-santo-do-pinhal-a-sucursal-da-faria-lima-na-serra-da-mantiqueira/">full article (in Portuguese) here</a>.</p>]]></content:encoded></item></channel></rss>